A comprehensive classification of services failures based on intentionality and duration of failures

Amin Nazifi, Dahlia El-Manstrly

Research output: Contribution to conferencePaperpeer-review

28 Downloads (Pure)


There have been growing number of complaints about airlines intentionally overbooking their flights in order to maximise their profit. For example, here is a quote by a passenger who missed his brother’s wedding as a result of an airline overbooking “There is no amount of money you can offer to make up for missing my brother’s wedding. It was one of those once in a lifetime opportunities and I missed it, with no good reason/excuse and no real attempt to make things right from United Airlines. Honestly, the $400 offer was a slap in the face and insulting” (Flyertalk.com). The issue has become very common and in the US alone, each year over half a million passengers are affected (Powley, 2017), while the number is around 50,000 passengers in the UK (Leach, 2017). Intentional service failures affect hundreds of thousands of customers worldwide. Yet, with the exception of a study by Varela-Neira et al. (2014), there is a lack of research on intentional service failures. In addition, there are lack of research on failures which are not reversible (Roschk and Gelbrich, 2014) and the damages to the customer would be permanent. Given the intensity of customers’ reactions to extreme forms of intentional and permanent service failures, the existing typologies of service failure along with corresponding service recovery strategies may not be suitable.
Original languageEnglish
Number of pages6
Publication statusPublished - 14 Jun 2018
Event10th SERVSIG Conference: Opportunities for Services in a Challenging World - IESEG School of Management, Paris, France
Duration: 14 Jun 201816 Jun 2018


Conference10th SERVSIG Conference
Internet address


  • intentional service failure
  • permanent service failure
  • service delivery

Fingerprint Dive into the research topics of 'A comprehensive classification of services failures based on intentionality and duration of failures'. Together they form a unique fingerprint.

Cite this