A balanced approach to strategy management international

Umit Bititci, Nuran Acur Bakir

Research output: Contribution to journalArticle

19 Citations (Scopus)
3 Downloads (Pure)

Abstract

The aim of the paper is to demonstrate how business process-based approach (PROPHESY) facilitates integration of resource-based and market-based approaches to strategy management. The paper begins by presenting resource-based and market-based strategy management approaches generally. It extends earlier research by examining the linkages between markets and resources as practised by three case study companies representing a cross-section of the manufacturing industry. It continues with a discussion on the reasons behind the choice of the criteria used for cross case analysis. Although the results are exploratory, they provide a comparative analysis of how market-based strategies could relate and integrate with resource-based strategies through business processes.
Original languageEnglish
Pages (from-to)388-408
Number of pages21
JournalInternational Journal of Operations and Production Management
Volume24
Issue number4
DOIs
Publication statusPublished - 2004

Keywords

  • strategy management
  • design engineering
  • production management

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