3D printing in tourism: an answer to sustainability challenges?

Purpose: The paper aims to explore the potential for using 3D printing technology as a more sustainable tool in various areas of the tourism and hospitality industry in Cyprus. Design/methodology/approach: For the purpose of this study, qualitative research was conducted to explore the potential for 3D printing technology deployment in Cyprus and specifically in tourism and hospitality settings. Interviews were conducted with industry professionals and practitioners using a snowball sampling method. Findings: The tourism and hospitality industry currently uses 3D printing technology mainly to assist with the restoration of cultural heritage, sites but there is significant potential to implement 3D printing more widely in support of other building work, souvenirs and food items. Originality/value: The paper explores current applications and the wider potential for using 3D technology in building, restoration of cultural heritage, souvenirs and food-related printing that together could contribute to a more sustainable tourism and hospitality industry in Cyprus.