2013 Academy of Marketing annual conference special issue

marketing relevance

Research output: Contribution to journalEditorial

Abstract

The Academy of Marketing 2013 (AM2013) conference was hosted by the University of South Wales in Cardiff. The theme of the conference was Marketing Relevance which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment? In July 2013, the Royal Welsh College of Music and Drama in Cardiff provided the exciting location where we explored these themes and challenges.
Original languageEnglish
Pages (from-to)829-831
Number of pages3
JournalJournal of Marketing Management
Volume30
Issue number9/10
Early online date30 Jul 2014
DOIs
Publication statusPublished - 2014

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Marketing
Agenda
Drama
Sociology
Management history
Dynamic environment
Wales
Geography
Music
Psychology

Keywords

  • marketing
  • marketing relevance
  • Academy of Marketing

Cite this

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abstract = "The Academy of Marketing 2013 (AM2013) conference was hosted by the University of South Wales in Cardiff. The theme of the conference was Marketing Relevance which explored the relevance of marketing within the broader disciplinary agenda, as well as academic marketing’s relevance to practice. As marketing academics strive to publish in the higher ranked journals, increasingly they are returning to mother disciplines in Management, History, Geography, Psychology, Sociology and other areas. At the same time, the impact agenda with its focus on practice is an increasingly important challenge. How is Marketing as an academic subject area rising to these challenges and making itself relevant in an ever changing dynamic environment? In July 2013, the Royal Welsh College of Music and Drama in Cardiff provided the exciting location where we explored these themes and challenges.",
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2013 Academy of Marketing annual conference special issue : marketing relevance. / Doherty, Anne Marie.

In: Journal of Marketing Management , Vol. 30, No. 9/10, 2014, p. 829-831.

Research output: Contribution to journalEditorial

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