Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Spiros Gounaris; Vlasis Stathakopoulos

Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Translated title of the contribution: Management of Strategic Relations: Marketing & Sales for Key Account Customers

Spiros Gounaris
, Vlasis Stathakopoulos

Marketing

Research output: Book/Report › Book

Abstract

The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.

Translated title of the contribution	Management of Strategic Relations: Marketing & Sales for Key Account Customers
Original language	Other
Place of Publication	Athens
Number of pages	332
Publication status	Published - 2006

Keywords

strategic relationship management
marketing
sales
clients
strategic importance

Cite this

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Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας

Abstract

Keywords

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