TY - BOOK
T1 - Διοίκηση Στρατηγικών Σχέσεων
T2 - Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας
AU - Gounaris, Spiros
AU - Stathakopoulos, Vlasis
PY - 2006
Y1 - 2006
N2 - The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.
AB - The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.
KW - strategic relationship management
KW - marketing
KW - sales
KW - clients
KW - strategic importance
UR - http://www.stamoulis.gr/%CE%94%CE%B9%CE%BF%CE%AF%CE%BA%CE%B7%CF%83%CE%B7-%CE%A3%CF%84%CF%81%CE%B1%CF%84%CE%B7%CE%B3%CE%B9%CE%BA%CF%8E%CE%BD-%CE%A3%CF%87%CE%AD%CF%83%CE%B5%CF%89%CE%BD-%CE%9C%CE%AC%CF%81%CE%BA%CE%B5%CF%84%CE%B9%CE%BD%CE%B3%CE%BA-%CE%BA%CE%B1%CE%B9-%CE%A0%CF%89%CE%BB%CE%AE%CF%83%CE%B5%CE%B9%CF%82-%CE%B3%CE%B9%CE%B1-%CE%A0%CE%B5%CE%BB%CE%AC%CF%84%CE%B5%CF%82-%CE%A3%CF%84%CF%81%CE%B1%CF%84%CE%B7%CE%B3%CE%B9%CE%BA%CE%AE%CF%82-%CE%A3%CE%B7%CE%BC%CE%B1%CF%83%CE%AF%CE%B1%CF%82_p-374696.aspx
M3 - Book
SN - 9603516635
BT - Διοίκηση Στρατηγικών Σχέσεων
CY - Athens
ER -