The first book in the Greek language with strategies, techniques and tools for proper selection and effective customer management strategic. Answers to questions of strategic planning, portfolio segmentation patronage of Key Account Manager (KAM), sales and management opposition compose a practical guide organizational policy and implementing Key Account.
|Translated title of the contribution||Management of Strategic Relations: Marketing & Sales for Key Account Customers|
|Place of Publication||Athens|
|Number of pages||332|
|Publication status||Published - 2006|
- strategic relationship management
- strategic importance