Project Details
Description
Behind the United Arab Emirates, Saudi Arabia is the second largest tourist destination in the middle east with over 16 million people visiting in 2017. However, most of these visits involve religious pilgrimages. Given Saudi Arabia's 2030 strategy, there is enormous growth for tourism in the country, particularly given the relaxed rules over tourist visas. According to the World Travel and Tourism Council (WTTC), tourism in Saudi Arabia added 9% to the kingdom's total economy and is worth $63 billion.
This project aims to understand the role of advanced technologies such as Virtual Reality and Augmented Reality in stimulating traveler interest in visiting Saudi Arabia. Additionally, the project aims to uncover the role that AR may play within social media to encourage travelers to share content and experiences.
Funding:
Funding bid submitted to the Saudi Arabian Ministry of Education for £14,000 in cooperation with colleagues at Kind Faisal University.
This project aims to understand the role of advanced technologies such as Virtual Reality and Augmented Reality in stimulating traveler interest in visiting Saudi Arabia. Additionally, the project aims to uncover the role that AR may play within social media to encourage travelers to share content and experiences.
Funding:
Funding bid submitted to the Saudi Arabian Ministry of Education for £14,000 in cooperation with colleagues at Kind Faisal University.
| Status | Active |
|---|---|
| Effective start/end date | 1/12/19 → … |