Research output per year
Research output per year
Project Details
Description
Behind the United Arab Emirates, Saudi Arabia is the second largest tourist destination in the middle east with over 16 million people visiting in 2017. However, most of these visits involve religious pilgrimages. Given Saudi Arabia's 2030 strategy, there is enormous growth for tourism in the country, particularly given the relaxed rules over tourist visas. According to the World Travel and Tourism Council (WTTC), tourism in Saudi Arabia added 9% to the kingdom's total economy and is worth $63 billion.
This project aims to understand the role of advanced technologies such as Virtual Reality and Augmented Reality in stimulating traveler interest in visiting Saudi Arabia. Additionally, the project aims to uncover the role that AR may play within social media to encourage travelers to share content and experiences.
Funding:
Funding awarded by Saudi Arabian Ministry of Tourism R'aed Track for £9,900 in cooperation with colleagues at Kind Faisal University. Grant number:207004
This project aims to understand the role of advanced technologies such as Virtual Reality and Augmented Reality in stimulating traveler interest in visiting Saudi Arabia. Additionally, the project aims to uncover the role that AR may play within social media to encourage travelers to share content and experiences.
Funding:
Funding awarded by Saudi Arabian Ministry of Tourism R'aed Track for £9,900 in cooperation with colleagues at Kind Faisal University. Grant number:207004
| Status | Finished |
|---|---|
| Effective start/end date | 1/12/19 → 31/05/22 |
UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):
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Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
Alyahya, M. & McLean, G., 2 Sep 2021, (E-pub ahead of print) In: Journal of Travel Research. 42 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile8 Citations (Scopus)76 Downloads (Pure) -
The role of VR in influencing tourism consumers' attitudes towards a tourist destination: an abstract
McLean, G. & Alyahya, M., 4 Jun 2021, (E-pub ahead of print). 2 p.Research output: Contribution to conference › Abstract › peer-review
Open AccessFile14 Downloads (Pure)