The untold truth about B2B social media marketing

Carwright, Severina (Principal Investigator)
Davies, Iain (Co-investigator)

Marketing

Project: Publications

1 Article

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2021
Managing relationships on social media in business-to-business organisations
Cartwright, S., Davies, I. & Archer-Brown, C., 31 Mar 2021, In: Journal of Business Research. 125, p. 120-134 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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35 Citations (Scopus)

29 Downloads (Pure)