The untold truth about B2B social media marketing

Carwright, Severina (Principal Investigator)
Davies, Iain (Co-investigator)

Marketing

Project: Publications

Description

Blog for the Worshipful Company of Marketors

Layman's description

Explores the type of content and type of engagement that is valuable in B2B marketing organisations

Status	Not started

Access Project

http://The untold truth about B2B social media marketing

Managing relationships on social media in business-to-business organisations
Cartwright, S., Davies, I. & Archer-Brown, C., 31 Mar 2021, In: Journal of Business Research. 125, p. 120-134 15 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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