The Institutional role of imagination in the halal market

  • Jafari, Aliakbar (Principal Investigator)
  • Sandikci, Ozlem (Principal Investigator)

Project: Research

Project Details


Over the past decade, the so-called halal economy has received increasing attention both in the media and academia. Given the rapid growth of the Muslim population, which is estimated to reach 2.2 billion by 2030, the halal market is seen as representing a substantial potential for companies operating not only in the food category but also in cosmetics, fashion, media, hospitality and many other industries. Our research reveals that different actors, including consumers, companies, media, politicians, and NGOs actively contribute to the production and communication of information about the halal economy.

Key findings

The analysis of initial findings suggests that there are many disagreements, anxieties, and tensions surrounding the halal market. In particular, anti-halal groups seek to demonise the halal market on the grounds of animal rights, hygiene, and contribution to terrorism. Such a discourse seems to be rooted in Islamophobia.


The research findings to date were presented at:
- The International Symposium on Market-Mediation of Ethnic and Religious Conflicts at the University of Strathclyde Business School on 5 March 2018.
- HFA International Halal Conference in London on 3 May 2018.
- The Scottish Parliament in Edinburgh on 10 May 2018. Dr Adama Dieng, the UN Under Secretary-General was present to hear the research findings.
- Koc University’s College of Administrative Sciences and Economics in Istanbul in November 2017.
StatusNot started


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