SCP 2023 Doctoral Grant

Lavertu, Laura (Principal Investigator)

Marketing

Project: Projects from Previous Employment

Description

Competitive grant to support the costs associated with attending and presenting at the SCP annual conference and doctoral consortium

$500

Status	Finished
Effective start/end date	2/03/23 → 5/03/23

1 Poster

Tail-oring Ads Featuring Pets: The Impact of Product Congruence and Ad Immersiveness on the Effectiveness of Ads Featuring Pets
Lavertu, L., Cowan, K. & Marder, B., 4 Mar 2023.
Research output: Contribution to conference › Poster › peer-review