Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith Lawrie

Project: Research Studentship - Internally Allocated

Project Details

StatusFinished
Effective start/end date1/10/1311/05/18

Funding

  • ESRC (Economic and Social Research Council): £3,996.00

Research Output

  • 2 Conference contribution book

Global branding in a B2B setting: investigating international brand management as driver of export performance

Pyper, K. L. & Gounaris, S., 5 Aug 2016, 2016 Summer AMA Conference Proceedings . Chicago

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

  • Export to expand: a conceptual examination of branding as a deterministic parameter in export performance

    Pyper, K. L., Gounaris, S. & Doherty, A. M., 27 Mar 2015, (Accepted/In press) Academy of Marketing (AM) 2015 Conference Proceedings . Helensburgh, UK, 11 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution book

    Open Access
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