Scottish ESRC Doctoral Training Centre DTG 2011 | Pyper, Keith

Gounaris, Spiros (Principal Investigator)
Wilson, Alan (Co-investigator)
Pyper, Keith (Research Co-investigator)

Marketing

Project: Research Studentship - Internally Allocated

Status	Finished
Effective start/end date	1/10/13 → 11/05/18

Funding

ESRC (Economic and Social Research Council): £3,996.00

1 Conference contribution book

Export to expand: a conceptual examination of branding as a deterministic parameter in export performance
Pyper, K. L., Gounaris, S. & Doherty, A. M., 7 Jul 2015, Academy of Marketing (AM) 2015 Conference Proceedings . Helensburgh, UK, 11 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

Open Access
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