Exploring the International Business Environment

  • Crawford, Megan Michelle (Visiting Academic)
  • Wright, George (Principal Investigator)

    Project: Knowledge Exchange (Training / Short Course)

    Project Details


    An extended workshop learning the techniques of the intuitive logics method of scenario planning. Exploring the International Business Environment aims to help students understand and become comfortable with the inherent ambiguity and uncertainty in the contextual (or macro) environment where the irreducible uncertainties lie and which impacts all organisations but which they essentially have no control over; this is distinct from the stakeholder or internal environments of organisations over which they have varying degrees of control.
    Effective start/end date26/09/167/10/16


    • scenario planning
    • intuitive logics
    • forecasting
    • futures thinking


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