Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails

Johnstone, Jane (Principal Investigator)
Murdy, Samantha (Co-investigator)

Project: Research

Status	Finished
Effective start/end date	1/09/22 → 30/11/23

Funding

British Academy: £7,550.00

3 Abstract
1 Other report
1 Paper
1 Article

Exploring the use of Ketso workshops and mobile methods in tourism research: advancing qualitative approaches
Johnstone, J. & Murdy, S., 10 Mar 2026, (E-pub ahead of print) In: Current Issues in Tourism. p. 1-17 17 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
1 Downloads (Pure)
Fife Coastal Path Research Findings Report: Stakeholder Motivations, Experiences and Perceptions
Johnstone, J. & Murdy, S., Nov 2025, Glasgow: University of Strathclyde. 82 p.
Research output: Book/Report › Other report
Customer-based brand equity (CBBE) and long-distance trails: exploring brand perception and its role in trail tourism
Murdy, S. & Johnstone, J., 10 Jul 2025.
Research output: Contribution to conference › Paper › peer-review

Data related to Exploring Destination Branding and Stakeholder Collaboration in the Context of Long-distance Trails
Johnstone, J. (Creator) & Murdy, S. (Contributor), University of Strathclyde, 12 Feb 2024
DOI: 10.15129/db299320-01ee-4f75-9140-3feb79b20896
Dataset