Examining Customers' Reactions to Intentional Failures

  • Nazifi, Amin (Academic)
  • El-Manstrly, Dahlia (Academic)
  • Gelbrich, Katja (Academic)
  • Roschk, Holger (Academic)
  • Marder, Ben (Academic)
  • Tregear, Angela (Academic)
  • Auxtova , Kristina (Academic)
  • Ordenes‬, Francisco Villarroel (Academic)

Project: Non-funded project

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  • 2017

    Customers' attitudinal, emotional and behavioural responses to firm-initiated service termination

    Nazifi, A. & El-Manstrly, D., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer, p. 567-567 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution book

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