Examining Customers' Reactions to Intentional Failures

Nazifi, Amin (Academic)
El-Manstrly, Dahlia (Academic)
Gelbrich, Katja (Academic)
Roschk, Holger (Academic)
Marder, Ben (Academic)
Tregear, Angela (Academic)
Auxtova , Kristina (Academic)
Ordenes‬, Francisco Villarroel (Academic)

Marketing

Project: Non-funded project

3 Abstract
2 Article
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2017
Customers' attitudinal, emotional and behavioural responses to firm-initiated service termination
Nazifi, A. & El-Manstrly, D., 6 Dec 2017, Back to the Future: Using Marketing Basics to Provide Customer Value. AMSAC 2017. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Cham: Springer, p. 567-567 1 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution book

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