Entrepreneurship Masterclass: Creating and Maintaining Competitive Advantage

  • Shaw, Eleanor (Principal Investigator)
  • Ates, Aylin (Academic)

Project: Knowledge Exchange (Training / Short Course)

Project Details


Creating and sustaining a competitive advantage has become increasingly difficult in an ever-changing and dynamic environment. Businesses need to be adept at strategic thinking and strategic analysis and find ways to enhance impact, value and performance. This Masterclass taught approximately 25 business owners and entrepreneurs the tools and techniques to stay ahead of the game.
Effective start/end date20/02/1919/02/21


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