Digital Dairy Chain Innovation Voucher: Where milk comes from

Ernespie Farm is investigating enhancing the visitor experience in the Ernespie Farm Farm Shop to create an engaging and educational experience for visitors to help customers understand where their milk comes from and the importance of the dairy industry. The business would like to do a feasibility study to investigate the use of Augmented Reality in this context. Vertical Vertical have proposed various options to the farm but David McMiken would like to investigate which ones would have the highest impact in the context of enhancing the services of the farm shop, educating the public on dairy products and commercial benefit to the farm.

This feasibility study will assess the potential for implementing augmented reality (AR) in a farm shop to enhance customer engagement and education. The study will explore how AR technology can be used to visually connect customers with the farm’s milk production process. The objective is to evaluate the technical, financial, and operational viability of this idea, determining whether it can be successfully implemented within the existing farm shop framework. A design specification will be created to establish the visitor experience.