Digital Brand Personality

Ghorbani, Mijka (Researcher)
Tonner, Andrea (Academic)
Tsougkou, Eleni (Lenia) (Academic)

Marketing

Project: Research

3 Abstract
1 Paper
1 Review article

3 results

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2024
Constructing and comparing digital brand personality profiles across channels: a multi-method investigation
Ghorbani, M., Tonner, A. & Tsougkou, E., 22 Apr 2024.
Research output: Contribution to conference › Abstract › peer-review
2023

The digital brand personality assemblage – a netnographic exploration across platforms
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 Jul 2023.
Research output: Contribution to conference › Abstract › peer-review
2022

Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography
Ghorbani, M., Tonner, A. & Tsougkou, E., 7 Jul 2022.
Research output: Contribution to conference › Abstract › peer-review