Research output per year
Research output per year
Project Details
| Status | Active |
|---|---|
| Effective start/end date | 1/10/21 → … |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Constructing and comparing digital brand personality profiles across channels: a multi-method investigation
Ghorbani, M., Tonner, A. & Tsougkou, E., 22 Apr 2024.Research output: Contribution to conference › Abstract › peer-review
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The digital brand personality assemblage – a netnographic exploration across platforms
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 Jul 2023.Research output: Contribution to conference › Abstract › peer-review
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How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated content
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 May 2023. 10 p.Research output: Contribution to conference › Paper › peer-review