Deploying brand tribalism as a mechanism for entrepreneurial business survival and growth: an examination of the role of hybrid regional brand tribes in managing and resolving brand-related transgressions

  • Karampela, Maria (Principal Investigator)

Project: Research - Studentship

Project Details


An application to University of Strathclyde's JARA PhD studentships scheme (awarded by University but rejected by candidate)
Effective start/end date8/05/1713/07/17


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