The project follows the successful funding application to the Scottish Universities Insight Institute latest call ‘Learning from other places’. The SUII call was for projects that seek to engage in any type of knowledge exchange between Scotland and other parts of Europe. The team put together a proposal that involves the collaboration of academics, practitioners and industry support bodies from the UK and 9 other European countries. The project involves various research and knowledge exchange activities regarding innovative best practices in relation to 4 themes relevant to breweries: Sourcing, Producing and Distributing; Branding, Marketing and Communicating; Internationalisation; Contextual Challenges (regulation, support, legislation). The award is approx. £20,000.
|Effective start/end date||13/01/17 → 30/06/17|