Project Details
Description
Project looking into how brands become activists for peace
| Status | Finished |
|---|---|
| Effective start/end date | 1/09/22 → 1/01/25 |
Fingerprint
Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.
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Peace brand activism: global brand responses to the war in Ukraine
Tsougkou, E., Sykora, M., Elayan, S., Ifie, K. & Oliveira, J. S., 31 Jan 2025, In: Journal of Public Policy and Marketing. 44, 1, p. 100-121 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile13 Link opens in a new tab Citations (Scopus)19 Downloads (Pure) -
Global brands and the war in Ukraine
Tsougkou, E., Sykora, M., Elayan, S., Oliveira, J. S. & Ifie, K., 23 Jul 2023, p. 1-5. 5 p.Research output: Contribution to conference › Paper › peer-review
Projects
- 1 Finished
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Marketing for Peace: Investigating why, when, and how brands decide to become activists for peace
Tsougkou, E. (Principal Investigator)
1/11/23 → 31/10/25
Project: Research
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Marketing for Peace and Beyond: Drivers, Approaches, and Challenges of Activism for Peace and Other Socio-political Issues
Tsougkou, E. (Host), Ifie, K. (Speaker), Gerrath, M. (Recipient), Cammarota, A. (Speaker), Kania, K. (Contributor) & Lee, Z. (Recipient)
30 Oct 2025Activity: Public Engagement and Outreach › Public Events
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Global Marketing Conference 2023
Tsougkou, E. (Participant)
20 Jul 2023 → 23 Jul 2023Activity: Presenting or Organising an Event › Participation in conference