This Bridging the Gap (BTG) study investigates creativity through the concept of play. It aims to understand how creativity emerges through playful environments and will compare early years children (aged 3-5) in formal educational settings with adults in the work place. It offers two unique perspectives. First, it compares the creativity of adults with early years children, which has not been achieved before. Second, it explores how new interactive technologies (user-friendly self-initiated video diaries for individuals of any age) can be used for collecting data about creativity. This pilot study will inform a larger project, which will develop a conceptual framework for understanding how creativity emerges through play.