Beyond Page Design and Layout: The Role of Screen Size Variations as Retail Cues in Product Size Evaluations

Project: Research

Description

From smartphones to PCs, most consumers now use a variety of devices to shop online, and the screen sizes of these devices vary greatly. This research shows that online shoppers may assess product sizes more or less accurately depending on their screen size.
StatusActive
Effective start/end date21/03/16 → …