Beyond Page Design and Layout: The Role of Screen Size Variations as Retail Cues in Product Size Evaluations

  • Karampela, Maria (Co-investigator)
  • Chung, Sorim (Principal Investigator)

Project: Research

Project Details


From smartphones to PCs, most consumers now use a variety of devices to shop online, and the screen sizes of these devices vary greatly. This research shows that online shoppers may assess product sizes more or less accurately depending on their screen size.
Effective start/end date21/03/16 → …


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.