Beyond page design and layout: exploring the role of screen size variations as retail cues in customers’ online purchase experiences

  • Chung, Sorim (Principal Investigator)
  • Karampela, Maria (Co-investigator)

Project: Research

Project Details


A funding application to Marketing Science Institute’s Research Initiative on Customer Experience, Amount: $14,400
Effective start/end date4/08/1627/09/16


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