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Bad Brands: Exploring the Role of Brands in Social Media Firestorms
Mukendi, Amira
(Principal Investigator)
Chavula, Catherine
(Co-investigator)
Innovation and Entrepreneurship
People, Place and Policy
Health and Wellbeing
Marketing
Computer And Information Sciences
Project
:
Research
Overview
Project Details
Status
Active
Effective start/end date
1/09/25
→
31/10/26
Funding
Academy of Marketing:
£3,830.00
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