ANALYSIS OF NEW LUXURY, SOCIETAL CHANGES AND IMPLICATIONS FOR THE MARKETING OF AUTOMOTIVE PREMIUM BRANDS AT THE BEGINNING OF THE 21st CENTURY

Business & Economics

1. Luxury 100%
2. Premium 49%
3. Marketing 19%
4. Industry 15%
5. Polls 12%
6. Literature Review 12%
7. Automobile 11%
8. Paradigm Shift 11%
9. Consumption Behavior 11%
10. Holistic Approach 11%
11. Grounded Theory 10%
12. Sustainability 10%
13. Energy Sector 10%
14. Emerging Countries 10%
15. Success Factors 10%
16. Focus Groups 10%
17. Psychological 8%
18. Japan 7%
19. Communication 6%
20. Economics 5%