Best Paper in Track

Prize: Prize (including medals and awards)


"How does engagement affect customer journeys" won best paper in the 'Customer Engagement' track at the 2018 ANZMAC conference, Adelaide, Australia.
Degree of recognitionInternational
Granting OrganisationsANZMAC

Awarded at event

Event titleAustralia and New Zealand Marketing Academy Conference
LocationUniversity of Adelaide, Adelaide, AustraliaShow on map
Period3 Dec 2018 → 5 Dec 2018