Best Paper in the Branding, Strategy and Research track .

  • Jennifer Brannon Barhorst (Recipient) & Wilson, Alan (Recipient)

Prize: Prize (including medals and awards)


Awarded for their paper on Retweeting Brand Experiences
Degree of recognitionInternational
Granting OrganisationsMarketing Management Association

Awarded at event

Event titleMarketing Management Association Spring Conference 2017
LocationChicago Palmer House, Chicago, United States
Period22 Mar 2017 → 24 Mar 2017