Best Paper in the Branding, Strategy and Research track .

Prize: Prize (including medals and awards)

Description

Awarded for their paper on Retweeting Brand Experiences
Degree of recognitionInternational
OrganisationsMarketing Management Association

Prize (including medals and awards)

eventMarketing Management Association Spring Conference 2017
locationChicago Palmer House, Chicago, United States
Period22 Mar 2017 → 24 Mar 2017

Fingerprint

Branding strategy
Brand experience