Personal profile
Personal Statement
I started my PhD studies in Marketing at University of Strathclyde in 2019. I am an active and diligent PhD researcher specialises in the areas of consumer behaviour and consumer psychology through experimental research. My current research focuses on the service technological impact the tourists’ experiences and behavioral intentions in cross-cultural settings.
Research Interests
- Consumer Psychology
- Consumer Behaviour
- Service Technology
- Field Experiments
Education/Academic qualification
Master of Science, Marketing, Durham University
Award Date: 11 Jan 2019
Bachelor of Science, Business and Management with Leisure and Tourism , Edge Hill University
Award Date: 22 Jun 2017
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 12 Responsible Consumption and Production
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Projects
- 1 Finished
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The Impact of Mobile Payment on Tourists' Behavioural Intentions
Murdy, S. (Principal Investigator), Nazifi, A. (Principal Investigator) & Ding, Y. (Co-investigator)
1/10/19 → 1/10/22
Project: Internally funded project
Thesis
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From cash to mobile payment : investigating the effects of payment methods on consumer behavioural intentions based on pain of payment and double-entry mental accounting theory
Ding, Y. (Author), Davis, A. (Supervisor) & Hamilton, K. (Supervisor), 10 Jun 2025Student thesis: Doctoral Thesis