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Yang Ding

Mr, MSc, BSc (Hons), PGCert

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Personal profile

Personal Statement

I started my PhD studies in Marketing at University of Strathclyde in 2019. I am an active and diligent PhD researcher specialises in the areas of consumer behaviour and consumer psychology through experimental research. My current research focuses on the service technological impact the tourists’ experiences and behavioral intentions in cross-cultural settings. 

Research Interests

- Consumer Psychology
- Consumer Behaviour
- Service Technology
- Field Experiments

Education/Academic qualification

Master of Science, Durham University

Award Date: 11 Jan 2019

Bachelor of Science, Edge Hill University

Award Date: 22 Jun 2017

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