Yang Ding

Yang Ding

Mr, MSc, BSc (Hons), PGCert

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Personal profile

Personal Statement

I started my PhD studies in Marketing at University of Strathclyde in 2019. I am an active and diligent PhD researcher specialises in the areas of consumer behaviour and consumer psychology through experimental research. My current research focuses on the service technological impact the tourists’ experiences and behavioral intentions in cross-cultural settings. 

Research Interests

- Consumer Psychology
- Consumer Behaviour
- Service Technology
- Field Experiments

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Master of Science, Durham University

Award Date: 11 Jan 2019

Bachelor of Science, Edge Hill University

Award Date: 22 Jun 2017


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