Projects per year
Personal profile
Personal Statement
I started my PhD studies in Marketing at University of Strathclyde in 2019. I am an active and diligent PhD researcher specialises in the areas of consumer behaviour and consumer psychology through experimental research. My current research focuses on the service technological impact the tourists’ experiences and behavioral intentions in cross-cultural settings.
Research Interests
- Consumer Psychology
- Consumer Behaviour
- Service Technology
- Field Experiments
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master of Science, Durham University
Award Date: 11 Jan 2019
Bachelor of Science, Edge Hill University
Award Date: 22 Jun 2017
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Projects
- 1 Active
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The Impact of Mobile Payment on Tourists' Behavioural Intentions
Murdy, S., Nazifi, A. & Ding, Y.
1/10/19 → 1/10/22
Project: Internally funded project