William Jeferson Vieira de Souza


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Personal profile

Personal Statement

I am a Marketing PhD student at the University of Strathclyde. My PhD research is focused on how Brazilian manufacturers face the challenge of shaping and coordinating relationships with external partners to deploy circularity strategies. I hold a M.Sc. in mechanical engineering (emphasis in production) and a BSc in production engineering. I have previously worked on the identification of how the Brazilian ceramic tile industry implements eco-innovation and corporate social responsibility practices. 

Research Interests

My research interests are sustainability, circular economy, digital technologies, operations management, supply chain relationships, and innovation.

Teaching Interests

Sustainability, circular economy, digital technologies, supply chain relationships, operations management, business models, and innovation.

Expertise & Capabilities

Qualitative data collection.

Qualitative data analysis with Nvivo. 


Academic / Professional qualifications

I hold eight years of corporate experience. At Colégio Brasília I worked as a teacher in Technical Education. In Sodexo, I deployed Facilities Management services in the companies Shell, P&G, Colgate, Petrobras, and Atento. I also mapped quality and logistics processes for improvement proposals in Mercedes-Benz Brazil.

Industrial Relevance

2019 - Lecture: Overview of the eco-innovation practices implemented by Brazilian ceramic tile producers. Event: Ceramic Tile Industry Congress. Brazil.

Education/Academic qualification

Master of Engineering, Eco-innovation practices in the Brazilian ceramic tile industry - The case of the Santa Gertrudes and Criciúma clusters, University Center of the Father Sabóia de Medeiros Inaciana Educational Foundation

… → 11 Dec 2017

Award Date: 11 Dec 2017

Bachelor of Engineering

Award Date: 4 Mar 2010


  • Sustainability
  • Circular Economy
  • digital technologies
  • Supply Chain Relationships
  • Operations Management
  • Business Models
  • Innovation
  • Corporate Social Responsibility


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