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Veselina Stoyanova


  • United Kingdom

Accepting PhD Students


Research output per year

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Personal profile

Personal Statement

Dr Veselina Stoyanova is a Lecturer in Strategy at Strathclyde Business School. She holds a PhD in Management (Strategy and International Business focus) from the University of Edinburgh, Business School where she was a recipient of the prestigious Principal’s Development Scholarship, awarded by the University of Edinburgh.

Dr Stoyanova has MSc (distinction) degree in International Business and Emerging Markets, as a recipient of the University of Edinburgh UK/EU Master’s Scholarship. She holds also double BA (honours) degree (summa cum laude) in International Business (Marketing focus) and BA (honours) degree in International Studies (European concentration) (summa cum laude) from the Anisfield School of Business (AACSB accredited) at Ramapo College of New Jersey, United States of America. She has been a recipient of the four-year Presidential Scholarship and included in the Dean’s List and Who’s Who in American Universities/Colleges for exceptional scholarly achievements.

Prior to joining Strathclyde Business School, Dr Stoyanova has lectured at  University of Edinburgh Business School and Edinburgh Napier University. She has worked full-time also as a Research Fellow in the ESRC Future of the UK and Scotland Programme, investigating the impact of the independence debate in Scotland and the United Kingdom on business decision-making processes across six vital industry sectors (engineering, manufacturing, oil and gas, high technology, financial services and food and drink).

Dr Stoyanova has worked also in the UK financial service industry as Sustainability and SRI consultant at Kempen Capital Management, part of Kempen & Co as well as in Bulgaria for Raiffeisen Bank, United Bulgarian Bank and the Ministry of Economy and Energy of the Republic of Bulgaria. She is often invited to consult and share research expertise with Bulgarian SMEs and entrepreneurs on their strategy formation, survival or growth tactics, leadership and new capability development, necessary to gain or sustain a competitive market position within changing institutional realms.

Research Interests

Veselina’s research interest centers on issues of organisational change, strategic development and adaptation during times of uncertainty and complexity (e.g. financial crises, changing political or market landscapes). Her approach to research is processual. It is driven by a personal curiosity to find out how organisational practices and processes evolve, settle and change by focusing on their constituting micro-foundations. 

In the last four years, Dr Stoyanova has been closely engaged with the financial industry in the UK and major international banks such as the Royal Bank of Scotland Group (RBS). Her research in the banking sector has examined RBS strategic journey of renewing their legitimacy with diverse groups of stakeholders and re-focusing their business model into a more sustainable one, requiring change and development in the company’s operational routines and capabilities. Veselina has also researched and published works in the field of sustainability in emerging markets in particular looking at the evolution of sustainability in SMEs in the wine industry in Bulgaria and the role sustainable practices have on companies’ competitiveness. 

Veselina is passionate for producing research which is impactful and engaging, stimulating knowledge and open discussions not only within the academic context but also outside, within the wider community.

Expertise & Capabilities

Veselina has expertise in:

  • Strategy
  • Capability Development 
  • Sustainability
  • Entrepreneurial growth

Industrial Relevance

Veselina's research work is of particular interest for professionals working within the financial services and banking sectors, responsible for formulating and implementing new sustainable business practices.

Teaching Interests

My teaching pedagogy is engaging and interactive, including lots of class discussions and debates. I strive to include a good balance between practical examples from industry and theory.

I am a class coordinator for a number of UG and PG courses such as Contemporary Issues in Management, Business Research Methods, Business Strategy. I am interested in supervising students working on topics around Strategic Adaptation, Survival, Organisational change, Capability Development and Sustainability . 

Academic / Professional qualifications

I am an ad hoc reviewer for the following Jounals and Academic bodies: Journal of Management Studies, California Management Review, Academy of Management, British Academy of Management, Academy of International Business, Strategic Management Society. 

Education/Academic qualification

Doctor of Philosophy, The University of Edinburgh

External positions

Reviewer, British Academy of Management

Reviewer , California Management Review

Reviewer, Journal of Management Studies


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