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Thomas McAlinden, BA Hons, MSc, MCIM, MBA, Chartered Marketer

Mr

  • United Kingdom

Willing to speak to media

20182019
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Personal profile

Expertise & Capabilities

Specialities:
- Business Growth & Improvement via Innovation
- Strategy Analysis, Evaluation & Formulation
- Brand Strategist
- Marketing Strategy
- Adoption & Implementation of eCRM strategies
- Presenting to both small and large groups
- Making understanding the subject of marketing enjoyable and not a chore.

Personal Statement

Thomas McAlinden joined the University of Strathclyde in August 2014 in the capacity of a Teaching Associate in Marketing. Prior to joining the University, Thomas held several marketing roles ranging from digital marketing, event management, brand management and finally as a markeing consultant and has worked on numerous brands (regional and national) in various product categories and sectors ranging from £2 million to £65 million helping them grow in both volume and value and gaining and maintaining a loyal consumer following.

In conjunction with working in industry and prior to joining the university, Thomas also gained several years teaching experience on the professional CIM marketing qualifications helping marketers improve their skills, knowledge and ultimately helping them enhancing their marketing careers.

Thomas is a 'Strathclyder' having gained numerous qualifications at the university including:

- MBA with Distinction

- MSc with Distinction

- BA Hons in Marketing

- Postgraduate Certificate in Teaching & Learning in Higher Education

 

In addition to this, Thomas is committed to his continuing professional development and has supplemented his qualifications from the University of Strathclyde with the following:

- Chartered Postgrad Diploma in Marketing from the Chartered Institute of Marketing

- Diploma in Professional Marketing from the Chartered Institute of Marketing

- Certificate in Disruptive Strategy - Harvard Business School (HBX)

Within the Department of Marketing at the University of Strathclyde, Thomas is also the Deputy Director of the Undergraduate & Honours programmes as well as being a member of both the Ethics Committee as well as Undergraduate Management Review Committee.

Teaching Interests

The main interest areas are:

- Strategic Marketing

- Consumer Behaviour

- Innovation

- Brand Management

- eCRM

However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours as well as Masters courses:

- MG925 Marketing Management (Masters) - Class Co-ordinator

- MK209 Understanding Consumers & Markets (Undergraduate) - Class Co-Ordinator

- MK994 Integrated Marketing Communications (Masters) - Class Co-Ordinator

- MK412 Brand Management (Honours)

- MK415 International Business Management (Honours)

- MK419 Sports Marketing (Honours)

- MK803 Sports Marketing in a Global Context (Masters)

However, Thomas also has experience of teaching upon the following courses:

- MK212 Services & Retail Marketing (Undergraduate)

 - MK972 Consumer Behaviour (Masters)

- MK208 Consumer Behaviour in A Global Content (Undergraduate)

Education/Academic qualification

Master of Business Administration, University Of Strathclyde

27 Sep 201311 Nov 2016

Master of Science, University of Strathclyde

1 Sep 20071 Aug 2008

Bachelor of Arts, University of Strathclyde

1 Sep 20021 Jun 2006

External positions

Board Director (Voluntary Unpaid Role), CVS Falkirk

1 Oct 2015 → …

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Projects 2018 2019

Consultancy Project - Care Sector

McAlinden, T. & Gounaris, S.

15/11/1815/02/19

Project: Consultancy by UniversityKnowledge Exchange

Prizes

Nominated - Most Enthusiastic (2015/16)

Thomas McAlinden (Recipient), 18 May 2016

Prize: Other distinction

Nominated - Most Enthusiastic (2016/17)

Thomas McAlinden (Recipient), 17 May 2017

Prize: Other distinction

Activities 2006 2018

9th EMAC Regional Conference - Marketing Challenges, Innovations and Trends in Emerging Markets: EMAC Reviewer (Event)

McAlinden, T. (Peer reviewer)
14 May 2018

Activity: Publication peer-review and editorial workTo be assigned

IIM-C Immersion Programme: eCRM - Opportunities & Challenges in a Digital World Workshop

McAlinden, T. (Organiser)
1 Aug 2018

Activity: Participating in or organising an eventParticipation in workshop, seminar, course