Thomas McAlinden

Thomas McAlinden, BA Hons, MSc, MBA, FCIM, FHEA, CMBE, Chartered Marketer


  • United Kingdom

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Personal profile

Expertise & Capabilities

- Business Growth & Improvement via Innovation
- Brand Strategist
- Marketing Strategy
- Presenting to both small and large groups
- Making understanding the subject of marketing enjoyable and not a chore.

Personal Statement

Having joined the University of Strathclyde in August 2014, Thomas McAlinden is currently a Teaching Fellow with a wide teaching remit from Undergraduate, Honours, Masters and on the flagship MBA. Prior to joining the University, Thomas held several marketing roles ranging from digital marketing, event management, brand management and finally as a markeing consultant and has worked on numerous brands (regional and national) in various product categories and sectors ranging from £2 million to £65 million helping them grow in both volume and value and gaining and maintaining a loyal consumer following.

In conjunction with working in industry and prior to joining the university, Thomas also gained several years teaching experience on the professional CIM marketing qualifications helping marketers improve their skills, knowledge and ultimately helping them enhancing their marketing careers.

Thomas is a 'Strathclyder' having gained numerous qualifications at the university including:

- MBA with Distinction

- MSc with Distinction

- BA Hons in Marketing

- Postgraduate Certificate in Teaching & Learning in Higher Education

In addition to this, Thomas is committed to his continuing professional development and has supplemented his qualifications from the University of Strathclyde with the following:

- Certified Business & Management Educator - Chartered Association of Business Schools.

- Chartered Postgrad Diploma in Marketing from the Chartered Institute of Marketing

- Diploma in Professional Marketing from the Chartered Institute of Marketing

- Professional Diploma in Digital Marketing - Digital Marketing Institute

- Certificate in Disruptive Strategy - Harvard Business School (HBX)

Within the Department of Marketing at the University of Strathclyde, Thomas is also the Deputy Director of the Undergraduate & Honours programmes as well as being a member of both the Ethics Committee as well as Undergraduate Management Review Committee.

Teaching Interests

The main interest areas are:

- Brand Management

- Strategic Marketing

- Consumer Behaviour

- Innovation


- Shopper Marketing

However, Thomas has a wide and varied teaching role within the university across both Undergraduate, Honours as well as Masters courses:

- MG925 Marketing Management (Masters) - Class Co-ordinator

- MB902 Marketing Management (Masters / Jan Intake) Class Co-ordinator

- MB942 Marketing & Brand Management (Oman & Bahrain) - Class Co-ordinator

- MK209 Understanding Consumers & Markets (Undergraduate) - Class Co-Ordinator

- MK412 Brand Management (Honours) - Class Co-Ordinator

- MK430 FMCG Brand Building (Honours Elective) - Class Co-Ordinator

- MK983 Brand Management & Strategy (Masters) - Class Co-Ordinator

- MK819 Brand Management & Strategy (Masters/Jan Intake) - Class Co-Ordinator

- MB959 Brand Management & Strategy (Masters Elective) - Class Co-ordinator.

- OB308 Markets, Customers & Research Methods For Businesses

However, Thomas also has experience of teaching upon the following courses:

- MK212 Services & Retail Marketing (Undergraduate)

- MK972 Consumer Behaviour (Masters)

- MK994 Integrated Marketing Communications (Masters)

- MK208 Consumer Behaviour in A Global Content (Undergraduate)

- MK419 Sports Marketing (Honours)

- MK415 International Business Management (Honours)

- MK803 Sports Marketing in a Global Context (Masters)

- MG956 Brand Management & Strategy (MBA)

- MG915 Marketing Management (MBA – Dubai & Oman) – Class Co-ordinator

- OB903 Degree Apprentice MBA Marketing Management & Social Responsibility

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Master of Business Administration, Can Domino's utilise a brand extension strategy as it's vehicle for growth? A feasibility study., University Of Strathclyde

27 Sept 201311 Nov 2016

Award Date: 11 Nov 2016

Master of Science, A cross-cultural examination of attitudes towards Aberrant Behaviour between Chinese & UK consumers., University of Strathclyde

1 Sept 20071 Aug 2008

Award Date: 1 Jan 2008

Bachelor of Arts, Shopping for An Identity: A Disabled Perspective, University of Strathclyde

1 Sept 20021 Jun 2006

Award Date: 1 Jan 2006

External positions

Board Director (Voluntary Unpaid Role), CVS Falkirk

1 Oct 20151 Nov 2018