Tara Angela Goddard

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1 Paper

Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing
Goddard, T. A., Wilson, A. & Karampela, M., 29 May 2018. 7 p.
Research output: Contribution to conference › Paper › peer-review

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An investigation of antecedents to social media engagement behaviours
Author: Goddard, T. A., 17 Dec 2019
Supervisor: Wilson, A. (Supervisor) & Karampela, M. (Supervisor)
Student thesis: Doctoral Thesis

Exploring the antecedents to the online customer engagement behaviours; sharing, learning & endorsing

An investigation of antecedents to social media engagement behaviours