Tanvi Panhale

MSc, BSc, Miss

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Personal profile

Personal Statement

I am currently undertaking doctoral (PhD) research at the Department of Marketing since December 2019. My thesis is about 'Consumers Receptivity of Augmented Reality in Heritage Tourism'.

I aspire to work in academia and higher education on completion of my PhD, continuing research in consumer engagement, interactive technologies and heritage marketing.

My industry experience originates from being a Summer Marketing Analyst at Doka MEA and Head of Marketing and Design at Heriot-Watt University Student Council. 

Research Interests

Consumer Behaviour; Heritage Tourism; Customer Engagement; Retail Marketing

Education/Academic qualification

Master of Social Science, UNIVERSITY OF GLASGOW

10 Sep 20186 Dec 2019

Award Date: 6 Dec 2019

Bachelor of Commerce, HERIOT-WATT UNIVERSITY

1 Sep 201430 Jun 2018

Award Date: 29 Jun 2018


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