Projects per year
Personal profile
Personal Statement
I am currently undertaking doctoral research at the Department of Marketing since December 2019. My PhD explores augmented reality (AR) applications in heritage settings, and the subsequent influences on authenticity and co-creation.
I aspire to work in academia and higher education on completion of my PhD, continuing research in immersive technologies, heritage marketing and consumer culture.
My industry experience originates from being a Summer Marketing Analyst at Doka MEA and Head of Marketing and Design at Heriot-Watt University Student Council.
Research Interests
Immersive Technologies; Heritage Tourism; Service-Dominant Logic; Retail Marketing
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Master of Social Science, International Strategic Marketing, UNIVERSITY OF GLASGOW
10 Sept 2018 → 6 Dec 2019
Award Date: 6 Dec 2019
Bachelor of Commerce, Business Administration & Marketing, HERIOT-WATT UNIVERSITY
1 Sept 2014 → 30 Jun 2018
Award Date: 29 Jun 2018
Fingerprint
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- 1 Similar Profiles
Projects
- 1 Active
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Augmented Reality in Heritage
Panhale, T. (Researcher), Bryce, D. (Academic) & Tsougkou, E. (Academic)
1/10/18 → …
Project: Research - no external funding
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Experience co-creation and AR: heritage producers perspective
Panhale, T., Bryce, D. & Tsougkou, E., 1 Dec 2021. 4 p.Research output: Contribution to conference › Abstract › peer-review
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Augmented reality and experience co-creation in heritage settings
Panhale, T., Bryce, D. & Tsougkou, E., 24 Mar 2023, In: Journal of Marketing Management. 39, 5-6, p. 470-497 28 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile22 Citations (Scopus)182 Downloads (Pure)
Prizes
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Adam Smith Business School Excellence Award - Awarded for Masters Degree
Panhale, T. M. (Recipient), Sept 2018
Prize: Other distinction
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Adam Smith Scholar Award for Excellence
Panhale, T. M. (Recipient), Nov 2019
Prize: Prize (including medals and awards)