Tanvi Panhale

MSc, BSc, Miss

Personal profile

Personal Statement

I am currently undertaking doctoral research at the Department of Marketing since December 2019. My PhD explores augmented reality (AR) applications in heritage settings, and the subsequent influences on authenticity and co-creation. 

I aspire to work in academia and higher education on completion of my PhD, continuing research in immersive technologies, heritage marketing and consumer culture.


My industry experience originates from being a Summer Marketing Analyst at Doka MEA and Head of Marketing and Design at Heriot-Watt University Student Council. 

Research Interests

Immersive Technologies; Heritage Tourism; Service-Dominant Logic; Retail Marketing

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production

Education/Academic qualification

Master of Social Science, International Strategic Marketing, UNIVERSITY OF GLASGOW

10 Sept 20186 Dec 2019

Award Date: 6 Dec 2019

Bachelor of Commerce, Business Administration & Marketing, HERIOT-WATT UNIVERSITY

1 Sept 201430 Jun 2018

Award Date: 29 Jun 2018

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