I am currently undertaking doctoral (PhD) research at the Department of Marketing since December 2019. My thesis is about 'Consumers Receptivity of Augmented Reality in Heritage Tourism'.
I aspire to work in academia and higher education on completion of my PhD, continuing research in consumer engagement, interactive technologies and heritage marketing.
My industry experience originates from being a Summer Marketing Analyst at Doka MEA and Head of Marketing and Design at Heriot-Watt University Student Council.
Consumer Behaviour; Heritage Tourism; Customer Engagement; Retail Marketing
Master of Social Science, UNIVERSITY OF GLASGOW
10 Sep 2018 → 6 Dec 2019
Award Date: 6 Dec 2019
Bachelor of Commerce, HERIOT-WATT UNIVERSITY
1 Sep 2014 → 30 Jun 2018
Award Date: 29 Jun 2018
Panhale, Tanvi (Recipient), Sep 2018
Prize: Other distinction