Stanley Paliwoda

Prof

  • United Kingdom

19992013
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Research Output 1999 2013

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Chapter
2009

Advertising client-agency relationships: the decision-making structure of clients

Paliwoda, S. J. & Hackley, C. (ed.), 31 Oct 2009, Advertising. London, Vol. 1. 1312 p. (Sage Library in Marketing).

Research output: Chapter in Book/Report/Conference proceedingChapter

Decision making
Agency relationship
Advertising agencies
Planning

International marketing

Paliwoda, S. J., Nov 2009, The Growing Business Handbook. Jolly, A. (ed.). 12th edition ed. London, p. 394-399 6 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

International marketing
Marketing innovation
Business growth
Small and medium-sized enterprises
Exploitation

Managing the challenges of international growth

Paliwoda, S. J. & Jolly, A. (ed.), 3 Jun 2009, Europe: A Practical Guide to Company Formation, Employment Law and Taxation Across the EU. 272 p. (Business Insights).

Research output: Chapter in Book/Report/Conference proceedingChapter

Subsidiaries
Accounting practices
Business plan
Bureaucracy
Jurisdiction

The challenge of marketing to the EU

Paliwoda, S. J. & Jolly, A. (ed.), Jun 2009, Business Insights: Europe - A Practical Guide to Company Formation, Employment Law and Taxation Across the EU. United Kingdom, 272 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

File
Marketing
Tax
Subsidiaries
Accounting practices
Business plan
2008

Critical writings in international marketing

Ryans, J. K., Paliwoda, S. J., Paliwoda, S. T. (ed.) & Ryans, J. K. (ed.), 2008, International Marketing: Modern and Classic Papers. United Kingdom, Vol. 6. 1888 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

marketing
internationalization
university teacher
resources
student

Managing the challenges of international growth

Paliwoda, S. J. & Jolly, A. (ed.), 2008, Growing Business Handbook. London, p. 275-278 3 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Entrepreneurs
Venture
Advisors
2004

Landmarks in the mapping of international marketing

Ryans, J., Paliwoda, S. J., Paliwoda, S. J. (ed.) & Ryans, J. K. (ed.), 12 May 2004, Marketing Mind Prints. United Kingdom, 168 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

International marketing
Marketing
Marketing communications
Strategic marketing
Academic journals
2003

International marketing: the issues

Paliwoda, S. J. & Baker, M. (ed.), 2003, The Marketing Book (5th Edition). United Kingdom, 834 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

International marketing
Marketing
Marketers
Channel management
Marketing relationships
2002

Can you manage it? (editorial)

Paliwoda, S. J., 2002, UCAS 2002 Yearbook for Business Studies.

Research output: Chapter in Book/Report/Conference proceedingChapter

2001

Welcome to the worlds of business (editorial)

Paliwoda, S. J., 2001, UCAS 2001 Yearbook for Business Studies.

Research output: Chapter in Book/Report/Conference proceedingChapter

1999

International marketing

Paliwoda, S. J. & Tung, R. L. (ed.), 1999, The IEBM Handbook of International Business. p. 296-305 9 p. (IEBM Handbook Series).

Research output: Chapter in Book/Report/Conference proceedingChapter

Foreign market entry
Economic theory
International business
International marketing
Factors