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Spiros Gounaris public CV
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Spiros Gounaris
Prof
Professor
,
Marketing
https://orcid.org/0000-0002-1328-8512
Phone
01415483233
Email
spiros.gounaris
strath.ac
uk
United Kingdom
Overview
Fingerprint
Network
Projects
(7)
Research output
(116)
Prizes
(1)
Activities
(63)
Similar Profiles
(6)
Supervised Work
(8)
Research output
49
Article
34
Proceeding
10
Paper
9
Chapter
14
More
4
Conference contribution book
3
Book
2
Commissioned report
2
Abstract
1
Keynote
1
Poster
1
Book/Film/Article review
Research output per year
Research output per year
3 results
Publication Year, Title
(descending)
Publication Year, Title
(ascending)
Title
Type
Filter
Book
Search results
2012
Μάρκετινγκ υπηρεσιών
Translated title of the contribution
:
Services marketing
Gounaris, S.
,
Jan 2012
,
2nd ed.
Athens.
394 p.
Research output
:
Book/Report
›
Book
Marketing of Service
100%
Service
100%
Service Industries
83%
Marketing
66%
Customer
33%
2006
Διοίκηση Στρατηγικών Σχέσεων: Μάρκετινγκ και Πωλήσεις για Πελάτες Στρατηγικής Σημασίας
Translated title of the contribution
:
Management of Strategic Relations: Marketing & Sales for Key Account Customers
Gounaris, S.
& Stathakopoulos, V.,
2006
, Athens.
332 p.
Research output
:
Book/Report
›
Book
Strategic Relation
100%
Account Management
50%
Greek Language
50%
2003
Μάρκετινγκ υπηρεσιών
Translated title of the contribution
:
Services marketing
Gounaris, S.
,
2003
,
1st ed.
413 p.
Research output
:
Book/Report
›
Book
Marketing of Service
100%
Service
100%
Service Industries
80%
Quality of Service
40%
Light
20%