Spiros Gounaris


  • United Kingdom

1992 …2020

Research output per year

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Personal profile

Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

Education/Academic qualification

Doctor of Philosophy, Athens University of Economics & Business

Master of Social Science, University of Strathclyde

Bachelor of Social Science, Athens University of Economics & Business

External positions

External Examiner, University of East Anglia

2015 → …

External Examiner, University of Kent

2013 → …


  • Services Marketing
  • Key Account Management
  • Marketing Strategy
  • Market Orientation
  • eMarketing
  • Relationship Marketing
  • Internal Marketing
  • Innovation
  • Pricing
  • Brand Management
  • International

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Iberdola MBA

Gounaris, S.

Project: Knowledge Exchange (Training / Short Course)

Research Output

Hospitality servicescape effects on customer-employee interactions: a multilevel study

Kaminakis, K., Karadinou, K., Koritos, C. & Gounaris, S., 30 Jun 2019, In : Tourism Management. 72, p. 130-144 15 p.

Research output: Contribution to journalArticle

  • 8 Citations (Scopus)
    Open Access
  • 28 Downloads (Pure)


    Investigating the impact of strategic brand management on export performance in the B2B context

    Author: Pyper, K. L., 11 May 2018

    Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)

    Student thesis: Doctoral Thesis


    OutStanding Doctoral Research Award for 2014

    Spiros Gounaris (Recipient), 2015

    Prize: Prize (including medals and awards)

  • Activities

    VP of Corporate Relationships

    Spiros Gounaris (To be assigned)
    2016 → …

    Activity: Other activity typesTypes of Business and Community - To be assigned

    43rd EMAC Annual Conference

    Spiros Gounaris (Chair)
    Sep 2013Feb 2014

    Activity: Participating in or organising an event typesOrganiser of major conference