Projects per year
Personal profile
Personal Statement
I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability.
Research Interests
Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B
Teaching Interests
Strategic Marketing in an International Context
Customer Management
B2B and Key Account Management
Services Marketing
Fuzzy Set Qualitative Comparative Analysis
Expertise & Capabilities
- Quantitative data analysis
- Hierarchical Linear Modeling
- Fuzzy Set Qualitative Comparative Analysis
- Strategic Marketing
- Marketing Management
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Doctor of Philosophy, Athens University of Economics & Business
Award Date: 1 Jan 1994
Master of Social Science, University of Strathclyde
Award Date: 1 Jan 1991
Bachelor of Social Science, Athens University of Economics & Business
Award Date: 1 Jan 1989
External positions
External Examiner, University of East Anglia
2015 → …
External Examiner, University of Kent
2013 → …
Keywords
- Services Marketing
- Key Account Management
- Marketing Strategy
- Market Orientation
- eMarketing
- Relationship Marketing
- Internal Marketing
- Innovation
- Pricing
- Brand Management
- International
Fingerprint
Dive into the research topics where Spiros Gounaris is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Less Job-Stress for More Money? Can a Balanced Approach to Family-Work Life Make It Happen? (Major Research Fellowship)
Gounaris, S. (Principal Investigator)
24/10/23 → 23/10/26
Project: Research Fellowship
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Hospitality servicescape effects on customer-employee interactions: a multilevel study
Kaminakis, K., Karadinou, K., Koritos, C. & Gounaris, S., 30 Jun 2019, In: Tourism Management. 72, p. 130-144 15 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile65 Citations (Scopus)45 Downloads (Pure) -
How does past and present customer experience explain the satisfaction with the supplier? A fuzzy set qualitative comparative approach
Almoraish, A. & Gounaris, S., 29 May 2018.Research output: Contribution to conference › Paper › peer-review
Open AccessFile67 Downloads (Pure)
Prizes
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OutStanding Doctoral Research Award for 2014
Gounaris, S. (Recipient), 2015
Prize: Prize (including medals and awards)
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European Marketing Academy (External organisation)
Gounaris, S. (Member)
2016 → …Activity: Membership types › Membership of board
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43rd EMAC Annual Conference
Gounaris, S. (Chair)
Sept 2013 → Feb 2014Activity: Participating in or organising an event types › Organiser of major conference