If you made any changes in Pure these will be visible here soon.

Personal profile

Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 13 - Climate Action
  • SDG 14 - Life Below Water

Education/Academic qualification

Doctor of Philosophy, Athens University of Economics & Business

Award Date: 1 Jan 1994

Master of Social Science, University of Strathclyde

Award Date: 1 Jan 1991

Bachelor of Social Science, Athens University of Economics & Business

Award Date: 1 Jan 1989

External positions

External Examiner, University of East Anglia

2015 → …

External Examiner, University of Kent

2013 → …


  • Services Marketing
  • Key Account Management
  • Marketing Strategy
  • Market Orientation
  • eMarketing
  • Relationship Marketing
  • Internal Marketing
  • Innovation
  • Pricing
  • Brand Management
  • International


Dive into the research topics where Spiros Gounaris is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles

Collaborations and top research areas from the last five years

Recent external collaboration on country/territory level. Dive into details by clicking on the dots or