Spiros Gounaris

Prof

  • United Kingdom

1992 …2020

Research activity per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

Education/Academic qualification

Doctor of Philosophy, Athens University of Economics & Business

Award Date: 1 Jan 1994

Master of Social Science, University of Strathclyde

Award Date: 1 Jan 1991

Bachelor of Social Science, Athens University of Economics & Business

Award Date: 1 Jan 1989

External positions

External Examiner, University of East Anglia

2015 → …

External Examiner, University of Kent

2013 → …

Keywords

  • Services Marketing
  • Key Account Management
  • Marketing Strategy
  • Market Orientation
  • eMarketing
  • Relationship Marketing
  • Internal Marketing
  • Innovation
  • Pricing
  • Brand Management
  • International

Fingerprint

Dive into the research topics where Spiros Gounaris is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 6 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots or
If you made any changes in Pure these will be visible here soon.