• 1696 Citations
1992 …2019
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Personal profile

Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

Education/Academic qualification

Doctor of Philosophy, Athens University of Economics & Business

Master of Social Science, University of Strathclyde

Bachelor of Social Science, Athens University of Economics & Business

External positions

External Examiner, University of East Anglia

2015 → …

External Examiner, University of Kent

2013 → …

Keywords

  • Services Marketing
  • Key Account Management
  • Marketing Strategy
  • Market Orientation
  • eMarketing
  • Relationship Marketing
  • Internal Marketing
  • Innovation
  • Pricing
  • Brand Management
  • International

Fingerprint Fingerprint is based on mining the text of the person's scientific documents to create an index of weighted terms, which defines the key subjects of each individual researcher.

  • 4 Similar Profiles
Key account management Business & Economics
Employees Business & Economics
Marketing orientation Business & Economics
Internal market orientation Business & Economics
Empirical study Business & Economics
Market orientation Business & Economics
Marketing Business & Economics
New service development Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2019

Iberdola MBA

Gounaris, S.

Project: Knowledge Exchange (Training / Short Course)

Selected Research Output 1992 2018

3 Citations

Unfolding the recipes for conflict resolution during the new service development effort

Gounaris, S., Chatzipanagiotou, K., Boukis, A. & Perks, H., 31 Oct 2016, In : Journal of Business Research. 69, 10, p. 4042–4055 14 p.

Research output: Contribution to journalArticle

Open Access
File
Conflict resolution
New service development
Conflict management styles
Roadmap
Qualitative comparative analysis
13 Citations

Linking key account management practices to performance outcomes

Tzempelikos, N. & Gounaris, S., 2015, In : Industrial Marketing Management. 45, p. 22-34 13 p.

Research output: Contribution to journalArticle

Open Access
File
Key account management
Management practices
Suppliers
Business relationships
Competitive advantage

Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities

Gounaris, S. & Siampos, A., 27 Mar 2015, (Accepted/In press) Academy of Marketing (AM) 2015 Conference Proceedings . Limerick, Ireland, 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Organizational performance
Entrepreneurial orientation
Market orientation
Marketing capabilities
Entrepreneurship

Quo Vadis servicescapes research? A critical review and empirical investigation of an integrative conceptualisation

Koritos, C., Karadinou, K. & Gounaris, S., 3 Mar 2015, (Accepted/In press) Quo Vadis Servicescapes Research? . Brussels, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Open Access
File
Conceptualization
Empirical investigation
Servicescape
Literature review
Emotion
10 Citations
Management skills
Competitive advantage
Key account management
Relationship management
Suppliers
10 Citations

Approaching key account management from a long-term perspective

Tzempelikos, N. & Gounaris, S., 2013, In : Journal of Strategic Marketing. 21, 2, p. 179-198 20 p.

Research output: Contribution to journalArticle

Key account management
Suppliers
Long-term relationships
Company performance
Marketing
6 Citations

Adoption of technologically-based innovations: the neglected role of bounded rationality

Gounaris, S. & Koritos, C., Sep 2012, In : Journal of Product Innovation Management. 29, 5, p. 821-838 18 p.

Research output: Contribution to journalArticle

Innovation
Internet
Bounded rationality
Communication
Internet banking
4 Citations

The service elimination decision-making during the service life cycle: some pilot empirical evidence

Papastathopoulou, P., Gounaris, S. & Avlonitis, G., 2012, In : European Journal of Marketing. 46, 6, p. 844-874 31 p.

Research output: Contribution to journalArticle

Life cycle
Empirical evidence
Decision making
Service provider
Rationalization
25 Citations

Internal-market orientation: a misconceived aspect of marketing theory

Gounaris, S., Vassilikopoulou, K. & Chatzipanagiotou, K. C., 2010, In : European Journal of Marketing. 44, 11/12, p. 1667-1699 3 p.

Research output: Contribution to journalArticle

Internal market orientation
Market orientation
Marketing theory
Marketing
Perceived service quality

Person place congruency in online shopping contexts

Gounaris, S., Koritos, C. & Kostopoulos, G. G., 2009

Research output: Contribution to conferenceProceeding

48 Citations
Marketing
Personnel
Industry
Job satisfaction
Internal marketing
111 Citations

Internal-market orientation and its measurement

Gounaris, S., Apr 2006, In : Journal of Business Research. 59, 4, p. 432-448 16 p.

Research output: Contribution to journalArticle

Internal market orientation
Internal marketing
Symmetry
Marketing strategy
Market conditions
281 Citations

Trust and commitment influences on customer retention: insights from business-to-business services

Gounaris, S., 28 Feb 2005, In : Journal of Business Research. 58, 2, p. 126-140 15 p.

Research output: Contribution to journalArticle

Open Access
File
Business-to-business services
Customer retention
Car
Empirical study
Business-to-business (B2B)
71 Citations
Service quality
Evaluation
Perceived service quality
Consultants
Software development

An alternative measure for assessing perceived quality of software house services

Gounaris, S., Sep 2005, In : Service Industries Journal. 25, 6, p. 803-823 20 p.

Research output: Contribution to journalArticle

Management information systems
Quality of service
Perceived quality
Software
Perceived service quality
308 Citations

An empirically based typology of product innovativeness for new financial services: success and failure scenarios

Avlonitis, G., Papastathopoulou, P. & Gounaris, S., Sep 2001, In : Journal of Product Innovation Management. 18, 5, p. 324-341 18 p.

Research output: Contribution to journalArticle

Industry
Launching
Managers
Innovation
Scenarios

Thesis

Investigating the impact of strategic brand management on export performance in the B2B context

Author: Pyper, K. L., 1 Oct 2017

Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)

Student thesis: Doctoral Thesis

Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

Author: Brannon Barhorst, J., 1 Jan 2016

Supervisor: Wilson, A. (Supervisor) & Gounaris, S. (Supervisor)

Student thesis: Doctoral Thesis

Prizes

OutStanding Doctoral Research Award for 2014

Spiros Gounaris (Recipient), 2015

Prize: Prize (including medals and awards)

Research
Marketing

Selected Activities 1992 2018

VP of Corporate Relationships

Gounaris, S. (To be assigned)
2016 → …

Activity: OtherTypes of Business and Community - To be assigned

43rd EMAC Annual Conference

Gounaris, S. (Chair)
Sep 2013Feb 2014

Activity: Participating in or organising an eventOrganiser of major conference

University of Valencia

Gounaris, S. (Visiting researcher)
11 Mar 201413 Mar 2014

Activity: Visiting an external institutionVisiting an external academic institution

Journal of Service Research (Journal)

Gounaris, S. (Editorial board member)
2009 → …

Activity: Publication peer-review and editorial workEditorial board member

Industrial Marketing Management (Journal)

Gounaris, S. (Editorial board member)
2007 → …

Activity: Publication peer-review and editorial workEditorial board member