1992 …2019
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Personal profile

Personal Statement

I am driven to produce learning experiences and research output that both students and managers alike will find them useful in understanding and advancing the knowledge of how and why Marketing impacts on business performance and long-term sustainability. 

Research Interests

Services Marketing, Innovation, Sales and Key Account Management, International Brand Management, Pricing, Relationship Marketing and B2B

Teaching Interests

Strategic Marketing in an International Context

Customer Management

B2B and Key Account Management

Services Marketing

Fuzzy Set Qualitative Comparative Analysis

Expertise & Capabilities

  • Quantitative data analysis
  • Hierarchical Linear Modeling
  • Fuzzy Set Qualitative Comparative Analysis
  • Strategic Marketing
  • Marketing Management

Education/Academic qualification

Doctor of Philosophy, Athens University of Economics & Business

Master of Social Science, University of Strathclyde

Bachelor of Social Science, Athens University of Economics & Business

External positions

External Examiner, University of East Anglia

2015 → …

External Examiner, University of Kent

2013 → …

Keywords

  • Services Marketing
  • Key Account Management
  • Marketing Strategy
  • Market Orientation
  • eMarketing
  • Relationship Marketing
  • Internal Marketing
  • Innovation
  • Pricing
  • Brand Management
  • International

Fingerprint Dive into the research topics where Spiros Gounaris is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 5 Similar Profiles
Employees Business & Economics
Key account management Business & Economics
Internal market orientation Business & Economics
Marketing orientation Business & Economics
Market orientation Business & Economics
Empirical study Business & Economics
Marketing Business & Economics
New service development Business & Economics

Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2013 2019

Iberdola MBA

Gounaris, S.

Project: Knowledge Exchange (Training / Short Course)

TIC LCPE: Building Data Analytics Capacity (Bilateral) (Data-01)

Gounaris, S. & Das, R.

Scottish Power UK PLC

Project: Knowledge Exchange (Training / Short Course)Knowledge Exchange (Training / Short Courses)

Selected Research Output 1992 2019

1 Citation (Scopus)

Hospitality servicescape effects on customer-employee interactions: a multilevel study

Kaminakis, K., Karadinou, K., Koritos, C. & Gounaris, S., 30 Jun 2019, In : Tourism Management. 72, p. 130-144 15 p.

Research output: Contribution to journalArticle

customer
tourism
employee
Personnel
interaction
Open Access
File
Fuzzy sets
Customer experience
Suppliers
Confirmatory factor analysis
Interaction
5 Citations (Scopus)

Internal market orientation determinants of employee brand enactment

Boukis, A., Gounaris, S. & Lings, I., 12 Oct 2017, In : Journal of Services Marketing. 31, 7, p. 690-703 14 p.

Research output: Contribution to journalArticle

Open Access
File
Internal market orientation
Employees
Enactment
Frontline employees
Internal branding
4 Citations (Scopus)

Unfolding the recipes for conflict resolution during the new service development effort

Gounaris, S., Chatzipanagiotou, K., Boukis, A. & Perks, H., 31 Oct 2016, In : Journal of Business Research. 69, 10, p. 4042–4055 14 p.

Research output: Contribution to journalArticle

Open Access
File
Conflict resolution
New service development
Conflict management styles
Roadmap
Qualitative comparative analysis
21 Citations (Scopus)

Linking key account management practices to performance outcomes

Tzempelikos, N. & Gounaris, S., 2015, In : Industrial Marketing Management. 45, p. 22-34 13 p.

Research output: Contribution to journalArticle

Open Access
File
Key account management
Management practices
Suppliers
Business relationships
Competitive advantage

Export to expand: a conceptual examination of branding as a deterministic parameter in export performance

Pyper, K. L., Gounaris, S. & Doherty, A. M., 27 Mar 2015, (Accepted/In press) Academy of Marketing (AM) 2015 Conference Proceedings . Helensburgh, UK, 11 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Export performance
Branding
Brand equity
Brand management
Small and medium-sized enterprises

Market and entrepreneurial orientation's effect on organisational performance through marketing capabilities

Gounaris, S. & Siampos, A., 27 Mar 2015, (Accepted/In press) Academy of Marketing (AM) 2015 Conference Proceedings . Limerick, Ireland, 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Organizational performance
Entrepreneurial orientation
Market orientation
Marketing capabilities
Entrepreneurship

Quo Vadis servicescapes research? A critical review and empirical investigation of an integrative conceptualisation

Koritos, C., Karadinou, K. & Gounaris, S., 3 Mar 2015, (Accepted/In press) Quo Vadis Servicescapes Research? . Brussels, 8 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Conceptualization
Empirical investigation
Servicescape
Literature review
Emotion
16 Citations (Scopus)
Management skills
Competitive advantage
Key account management
Relationship management
Suppliers
12 Citations (Scopus)

Approaching key account management from a long-term perspective

Tzempelikos, N. & Gounaris, S., 2013, In : Journal of Strategic Marketing. 21, 2, p. 179-198 20 p.

Research output: Contribution to journalArticle

Key account management
Suppliers
Long-term relationships
Company performance
Marketing
6 Citations (Scopus)

Adoption of technologically-based innovations: the neglected role of bounded rationality

Gounaris, S. & Koritos, C., Sep 2012, In : Journal of Product Innovation Management. 29, 5, p. 821-838 18 p.

Research output: Contribution to journalArticle

Innovation
Internet
Bounded rationality
Communication
Internet banking
4 Citations (Scopus)

The service elimination decision-making during the service life cycle: some pilot empirical evidence

Papastathopoulou, P., Gounaris, S. & Avlonitis, G., 2012, In : European Journal of Marketing. 46, 6, p. 844-874 31 p.

Research output: Contribution to journalArticle

Life cycle
Empirical evidence
Decision making
Service provider
Rationalization
31 Citations (Scopus)

Internal-market orientation: a misconceived aspect of marketing theory

Gounaris, S., Vassilikopoulou, K. & Chatzipanagiotou, K. C., 2010, In : European Journal of Marketing. 44, 11/12, p. 1667-1699 3 p.

Research output: Contribution to journalArticle

Internal market orientation
Market orientation
Marketing theory
Marketing
Perceived service quality

Person place congruency in online shopping contexts

Gounaris, S., Koritos, C. & Kostopoulos, G. G., 2009.

Research output: Contribution to conferenceProceeding

54 Citations (Scopus)
Marketing
Personnel
Industry
Job satisfaction
Internal marketing
122 Citations (Scopus)

Internal-market orientation and its measurement

Gounaris, S., Apr 2006, In : Journal of Business Research. 59, 4, p. 432-448 16 p.

Research output: Contribution to journalArticle

Internal market orientation
Internal marketing
Symmetry
Marketing strategy
Market conditions
312 Citations (Scopus)

Trust and commitment influences on customer retention: insights from business-to-business services

Gounaris, S., 28 Feb 2005, In : Journal of Business Research. 58, 2, p. 126-140 15 p.

Research output: Contribution to journalArticle

Open Access
File
Business-to-business services
Customer retention
Car
Empirical study
Business-to-business (B2B)
81 Citations (Scopus)
Service quality
Evaluation
Perceived service quality
Consultants
Software development

An alternative measure for assessing perceived quality of software house services

Gounaris, S., Sep 2005, In : Service Industries Journal. 25, 6, p. 803-823 20 p.

Research output: Contribution to journalArticle

Management information systems
Quality of service
Perceived quality
Software
Perceived service quality
331 Citations (Scopus)

An empirically based typology of product innovativeness for new financial services: success and failure scenarios

Avlonitis, G., Papastathopoulou, P. & Gounaris, S., Sep 2001, In : Journal of Product Innovation Management. 18, 5, p. 324-341 18 p.

Research output: Contribution to journalArticle

Industry
Launching
Managers
Innovation
Scenarios

Global branding in a B2B setting: investigating international brand management as driver of export performance

Pyper, K. L. & Gounaris, S., 5 Aug 2016, 2016 Summer AMA Conference Proceedings . Chicago

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Export performance
Branding
Brand management
Suppliers
Conceptual framework

Internal market orientation, the management of NSD multifunctional teams and implications for NSD project success

Boukis, A. & Gounaris, S., 14 Jun 2016. 2 p.

Research output: Contribution to conferenceAbstract

Open Access
File
Internal market orientation
Project success
New service development
Development projects
Development process

Applying a fuzzy set qualitative comparative analysis for conflict resolution during new service development

Boukis, A., Chatzipanagioti, K., Gounaris, S. & Kostopoulos, G., 21 May 2016. 1 p.

Research output: Contribution to conferenceAbstract

Open Access
File
Conflict resolution
Qualitative comparative analysis
Fuzzy sets
New service development
Conflict management styles

Implementing Key Account Management: key dimensions and outcomes

Gounaris, S., Tzempelikos, N. & Macdermott, M., Jun 2014.

Research output: Contribution to conferenceProceeding

Key account management
Business-to-business (B2B)
Management effectiveness
Mediator
Empirical data
2 Citations (Scopus)

How to reduce the negative impact of customer non-compliance: an empirical study

Kostopoulos, G., Gounaris, S. & Rizomyliotis, I., 2014, In : Journal of Strategic Marketing. 22, 6, p. 513-529 17 p.

Research output: Contribution to journalArticle

Open Access
File
Empirical study
Noncompliance
Perceived service quality
Service quality
Managers

Thesis

Investigating the impact of strategic brand management on export performance in the B2B context

Author: Pyper, K. L., 1 Oct 2017

Supervisor: Gounaris, S. (Supervisor) & Wilson, A. (Supervisor)

Student thesis: Doctoral Thesis

Reputation interrupted : microblog eWOM brand image disruptions in a shareworthy world

Author: Brannon Barhorst, J., 1 Jan 2016

Supervisor: Wilson, A. (Supervisor) & Gounaris, S. (Supervisor)

Student thesis: Doctoral Thesis

Prizes

OutStanding Doctoral Research Award for 2014

Spiros Gounaris (Recipient), 2015

Prize: Prize (including medals and awards)

Research
Marketing

Selected Activities 1992 2018

VP of Corporate Relationships

Spiros Gounaris (To be assigned)
2016 → …

Activity: Other activity typesTypes of Business and Community - To be assigned

43rd EMAC Annual Conference

Spiros Gounaris (Chair)
Sep 2013Feb 2014

Activity: Participating in or organising an event typesOrganiser of major conference

University of Valencia

Spiros Gounaris (Visiting researcher)
11 Mar 201413 Mar 2014

Activity: Visiting an external institution typesVisiting an external academic institution

Journal of Service Research (Journal)

Spiros Gounaris (Editorial board member)
2009 → …

Activity: Publication peer-review and editorial work typesEditorial board member

Industrial Marketing Management (Journal)

Spiros Gounaris (Editorial board member)
2007 → …

Activity: Publication peer-review and editorial work typesEditorial board member