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  • United Kingdom

20002019
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Research Output 2000 2019

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Conference contribution book
2019

How storytelling impacts branding for craft beer

Marck, M., Gordon, T., Ennis, S. & Radon, A., 2 Dec 2019, Winds of Change: Proceedings of ANZMAC 2019. Wellington, NZ, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Branding
Storytelling
Brand equity
Millennials
Consumer perceptions
2015

An Exploratory Study of the influence of golf endorsers in influencing and shaping female golf purchasing of equipment and clothing.

Ennis, S., Marck, M. & Cosh, L., 1 Dec 2015, 2015 ANZMAC conference: innovation and growth strategies in marketing. Sydney, p. 151-157 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

VIP
clothing
nationality
lack
interview

Investigating the retailing strategies of vape-shops in the UK

Marck, M., Ennis, S. & Casey, B., 1 Dec 2015, ANZMAC Conference Proceedings 2015. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). Sydney, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Retail sector
Nicotine
Retailing
Canada
Hazard
2014

Investigating communication and access strategies within B2B sales

Marck, M., Ennis, S. & Brawn, Z. L., 1 Dec 2014, ANZMAC Conference Proceedings 2014. Rundle-Thiele, S., Kubacki, K. & Arli, D. (eds.). Brisbane, p. 810-815 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Salespeople
Communication
Buyers
New media
Business-to-business (B2B)
2013

The impact of ambush marketing on a hallmark sports event - the case of Euro 2012

Ennis, S., Saripo, V. & Marck, M., 1 Dec 2013, ANZMAC Conference Proceedings 2013. Melbourne, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Sports events
Marketing
Sponsor
Audit
Marketing activities
2012

Why customers hate salespeople - a study of business-to-business sales relationships

Ennis, S. & Marck, M., 3 Dec 2012, ANZMAC Conference Proceedings 2012. Melbourne, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Business to business
Salespeople
Qualitative study
Competitive advantage
Service encounter