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  • United Kingdom

20002019
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Research Output 2000 2019

2019

How storytelling impacts branding for craft beer

Marck, M., Gordon, T., Ennis, S. & Radon, A., 2 Dec 2019, Winds of Change: Proceedings of ANZMAC 2019. Wellington, NZ, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Branding
Storytelling
Brand equity
Millennials
Consumer perceptions
2018

Vape Shops: boom, bust or cloudy future?

Marck, M. & Ennis, S., 3 Dec 2018.

Research output: Contribution to conferencePaper

Retail strategy
Retail
Cigarettes
Smoking
Canada
2015

An Exploratory Study of the influence of golf endorsers in influencing and shaping female golf purchasing of equipment and clothing.

Ennis, S., Marck, M. & Cosh, L., 1 Dec 2015, 2015 ANZMAC conference: innovation and growth strategies in marketing. Sydney, p. 151-157 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

VIP
clothing
nationality
lack
interview

Investigating the retailing strategies of vape-shops in the UK

Marck, M., Ennis, S. & Casey, B., 1 Dec 2015, ANZMAC Conference Proceedings 2015. Sinha, A., Cadeaux, J. & Bucic, T. (eds.). Sydney, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Retail sector
Nicotine
Retailing
Canada
Hazard
2014

Investigating communication and access strategies within B2B sales

Marck, M., Ennis, S. & Brawn, Z. L., 1 Dec 2014, ANZMAC Conference Proceedings 2014. Rundle-Thiele, S., Kubacki, K. & Arli, D. (eds.). Brisbane, p. 810-815 6 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Salespeople
Communication
Buyers
New media
Business-to-business (B2B)
2013

The impact of ambush marketing on a hallmark sports event - the case of Euro 2012

Ennis, S., Saripo, V. & Marck, M., 1 Dec 2013, ANZMAC Conference Proceedings 2013. Melbourne, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Sports events
Marketing
Sponsor
Audit
Marketing activities
2012
12 Citations (Scopus)
learning
student
basic concept
self-esteem
confidence

Why customers hate salespeople - a study of business-to-business sales relationships

Ennis, S. & Marck, M., 3 Dec 2012, ANZMAC Conference Proceedings 2012. Melbourne, 7 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Business to business
Salespeople
Qualitative study
Competitive advantage
Service encounter
2008
Marketing innovation
Developing countries
Internationalization
Symposium
Software
marketing
engineering
2007
14 Citations (Scopus)

Organisational marketing in the creative industries

Powell, S. M. & Ennis, S., 2007, In : Qualitative Market Research: An International Journal. 10, 4, p. 375-389 14 p.

Research output: Contribution to journalArticle

Creative industries
Small to medium-sized enterprises
Marketing
Creativity

The outsourcing option in the supply chain: a sectoral study

Ennis, S., Bernard, K. N. & Ferris, B., 23 May 2007, (Unpublished).

Research output: Contribution to conferencePaper

Supply chain
Outsourcing
Marketing
2006
13 Citations (Scopus)
industry
services
analysis
Service performance
Industry analysis
26 Citations (Scopus)

Mind the gap: the relevance of marketing education to marketing practice

Stringfellow, L., Ennis, S., Brennan, R. & Harker, M. J., 2006, In : Marketing Intelligence and Planning. 24, 3, p. 245-256 11 p.

Research output: Contribution to journalArticle

Marketing education
Marketing practices
Marketing
Higher education institutions
Undergraduate
2005

Student subjects as internet services users surrogates

Ennis, S. & Sio-Hong, T., May 2005, (Unpublished).

Research output: Contribution to conferencePaper

Marketing
Internet
Students
2004

A contingency model of supply chain relationship quality and performance

Fynes, B., De Burca, S., Marshall, D. & Ennis, S., 2004, (Unpublished).

Research output: Contribution to conferencePaper

Education
Relationship quality
Purchasing
Contingency model
Supply chain relationships

Can non-executive directors add real value to SME performance?

Ennis, S. & Krok-Paszkowski, A., 2004, (Unpublished).

Research output: Contribution to conferencePaper

Small and medium-sized enterprises
Symposium
Entrepreneurship
Marketing
Non-executive directors

Influence of product classification on service quality - satisfaction - intention link in the internet retail context

Ennis, S. & Sio-Hong, T., 2004, (Unpublished).

Research output: Contribution to conferencePaper

Service quality
Marketing
World Wide Web
Retail

Internet retailing: determinants of consumers' intentional repurchases of internet services

Ennis, S. & Sio-Hong, T., 2004, (Unpublished).

Research output: Contribution to conferencePaper

Internet services
Internet retailing
Marketing
Repurchase

Toward a broader measurement of international entrepreneurship

Dimitratos, P., Nakos, G., Ennis, S., Plakoyiannaki, E., Zahra, S. A. (ed.), Mason, C. (ed.), Greene, P. (ed.), Harrison, R. T. (ed.) & Lerner, M. (ed.), 2004, Frontiers of entrepreneurship research 2004 : proceedings of the twenty-fourth annual entrepreneurship research conference. Babson Park, USA, p. 492

Research output: Chapter in Book/Report/Conference proceedingChapter

International entrepreneurship
International markets
Innovation
Operationalization
Strategic management

What consumers want? differentiating service quality and recovery service

Ennis, S. & Sio-Hong, T., May 2004, (Unpublished).

Research output: Contribution to conferencePaper

Service quality
Service recovery
2003
15 Citations (Scopus)

Listening practices and performance in service organisations

Glynn, W. J., De Burca, S., Brannick, T., Fynes, B. & Ennis, S., 2003, In : International Journal of Service Industry Management. 14, 3, p. 333-444 111 p.

Research output: Contribution to journalArticle

Industry
Moderators
Information technology
Mirrors
Service organization
2002
4 Citations (Scopus)

Service management practice-performance model: a focus on training and listening practices

Brannick, T., De Burca, S., Fynes, B., Roche, E. & Ennis, S., 2002, In : Journal of European Industrial Training. 26, 8, p. 394-403 9 p.

Research output: Contribution to journalArticle

management
performance
business school
Management practices
Service management
2000

Barriers to survival and growth in UK small firms

Carter, S., Andriopoulos, C., Webb, J., Tzokas, N., Ennis, S. & Lowe, A., 2000

Research output: Book/ReportOther report

Small firms
Federation
Small business

Barriers to survival and growth in UK small firms: regional reports

Andriopoulos, C., Webb, J., Tzokas, N., Tagg, S., Lowe, A., Ennis, S. & Carter, S. L., 2000

Research output: Book/ReportOther report

Small firms
Federation
Small business