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I am the Director of the Undergraduate Programme and a Senior Lecturer in the Department of Marketing. I have been based in the department since moving from Australia in 2012. My research interests focus on destination branding within communities, visitor behaviour, as well as sustainability and conservation. Additionally, I am the convenor for the ethics committee within the Department of Marketing.
My research explores and examines marketing principles and theories in the context of tourism, with a focus on destination branding within communities, volunteer tourism, visitor behaviour, sustainability, and conservation. I have presented my research internationally, and have published my research in top tier journals, including: the Journal of Travel Research, Annals of Tourism Research, and Tourism Management.
My teaching has covered a range of topics at both an undergraduate and postgraduate level, including introductory marketing, market research, tourism marketing, and consumer behaviour. At the University of Strathclyde I have taught mainly at a postgraduate level (MSc), and my key areas of teaching include: Destination Marketing and Management, (International) Market Research, and International Hospitality and Tourism Management. I was nominated this year for a Teaching Excellence Award.
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Customer value creation really works? The mediating role of customer self-determination and role stressGong, T., Choi, J. N. & Murdy, S., May 2014.
Research output: Contribution to conference › Proceeding › peer-reviewOpen AccessFile129 Downloads (Pure)
Perceptions of visitor relationship marketing opportunities by destination marketers: an importance-performance analysisMurdy, S. & Pike, S., Oct 2012, In: Tourism Management. 33, 5, p. 1281–1285 5 p.
Research output: Contribution to journal › Article › peer-review
Prize: Other distinction