Projects per year
Personal profile
Personal Statement
I am the Director of the Undergraduate Programme and a Senior Lecturer in the Department of Marketing. I have been based in the department since moving from Australia in 2012. My research interests focus on destination branding within communities, visitor behaviour, as well as sustainability and conservation. Additionally, I am the convenor for the ethics committee within the Department of Marketing.
Research Interests
My research explores and examines marketing principles and theories in the context of tourism, with a focus on destination branding within communities, visitor behaviour, sustainability, and conservation. I have presented my research internationally, and have published my research in top tier journals, including: the Journal of Travel Research, Annals of Tourism Research, and Tourism Management.
Teaching Interests
My teaching has covered a range of topics at both an undergraduate and postgraduate level, including introductory marketing, market research, tourism marketing, and consumer behaviour. At the University of Strathclyde I have taught mainly at a postgraduate level (MSc), and my key areas of teaching include: Destination Marketing and Management, (International) Market Research, and International Hospitality and Tourism Management. I was nominated this year for a Teaching Excellence Award.
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Network
Recent external collaboration on country level. Dive into details by clicking on the dots.
Projects 2014 2018
External Examining for Marketing
Harker, M., Murdy, S., Wilson, J., Brennan, R. & Ward, J.
14/07/17 → 16/11/18
Project: Research
Selected Research Output 2011 2018
Customer value creation really works? The mediating role of customer self-determination and role stress
Gong, T., Choi, J. N. & Murdy, S., May 2014.Research output: Contribution to conference › Proceeding
Open Access
File
Value creation
Self-determination
Role stress
Customer value
Well-being
Perceptions of visitor relationship marketing opportunities by destination marketers: an importance-performance analysis
Murdy, S. & Pike, S., Oct 2012, In : Tourism Management. 33, 5, p. 1281–1285 5 p.Research output: Contribution to journal › Article
marketing
Marketing
performance
customer
loyalty
Visitor relationship orientation of destination marketing organisations
Pike, S., Murdy, S. & Lings, I., Jul 2011, In : Journal of Travel Research. 50, 4, p. 443-453 11 p.Research output: Contribution to journal › Article
marketing
Marketing
customer
organization
least squares method
Prizes
Commercial Development Fund - awarded £30,000
Matthew Alexander (Recipient) & Samantha Murdy (Recipient), 2018
Prize: Other distinction
Scotland
Knowledge Exchange Development Fund - awarded £9,876
Matthew Alexander (Recipient), Samantha Murdy (Recipient) & Derek Bryce (Recipient), 2016
Prize: Other distinction
Tourism
Knowledge exchange