Projects per year
Personal profile
Personal Statement
I am the Director of the Undergraduate Programme and a Senior Lecturer in the Department of Marketing. I have been based in the department since moving from Australia in 2012. My research interests focus on destination branding within communities, visitor behaviour, as well as sustainability and conservation. Additionally, I am the convenor for the ethics committee within the Department of Marketing.
Research Interests
My research explores and examines marketing principles and theories in the context of tourism, with a focus on destination branding within communities, volunteer tourism, visitor behaviour, sustainability, and conservation. I have presented my research internationally, and have published my research in top tier journals, including: the Journal of Travel Research, Annals of Tourism Research, and Tourism Management.
Teaching Interests
My teaching has covered a range of topics at both an undergraduate and postgraduate level, including introductory marketing, market research, tourism marketing, and consumer behaviour. At the University of Strathclyde I have taught mainly at a postgraduate level (MSc), and my key areas of teaching include: Destination Marketing and Management, (International) Market Research, and International Hospitality and Tourism Management. I was nominated this year for a Teaching Excellence Award.
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Projects
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The Impact of Mobile Payment on Tourists' Behavioural Intentions
Murdy, S., Nazifi, A. & Ding, Y.
1/10/19 → 1/10/22
Project: Internally funded project
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Emerging Technologies in Service Research
Nazifi, A., Murdy, S., Marder, B., Gäthke, J. & Shabani, B.
1/06/19 → …
Project: Non-funded project
Research output
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Customer value creation really works? The mediating role of customer self-determination and role stress
Gong, T., Choi, J. N. & Murdy, S., May 2014.Research output: Contribution to conference › Proceeding › peer-review
Open AccessFile127 Downloads (Pure) -
Perceptions of visitor relationship marketing opportunities by destination marketers: an importance-performance analysis
Murdy, S. & Pike, S., Oct 2012, In: Tourism Management. 33, 5, p. 1281–1285 5 p.Research output: Contribution to journal › Article › peer-review
42 Citations (Scopus)
Prizes
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Commercial Development Fund - awarded £30,000
Alexander, Matthew (Recipient) & Murdy, Samantha (Recipient), 2018
Prize: Other distinction
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Knowledge Exchange Development Fund - awarded £9,876
Alexander, Matthew (Recipient), Murdy, Samantha (Recipient) & Bryce, Derek (Recipient), 2016
Prize: Other distinction
Activities
- 1 Examination