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I am the Director of the Undergraduate Programme and a Senior Lecturer in the Department of Marketing. I have been based in the department since moving from Australia in 2012. My research interests focus on destination branding within communities, visitor behaviour, as well as sustainability and conservation. Additionally, I am the convenor for the ethics committee within the Department of Marketing.
My research explores and examines marketing principles and theories in the context of tourism, with a focus on destination branding within communities, volunteer tourism, visitor behaviour, sustainability, and conservation. I have presented my research internationally, and have published my research in top tier journals, including: the Journal of Travel Research, Annals of Tourism Research, and Tourism Management.
My teaching has covered a range of topics at both an undergraduate and postgraduate level, including introductory marketing, market research, tourism marketing, and consumer behaviour. At the University of Strathclyde I have taught mainly at a postgraduate level (MSc), and my key areas of teaching include: Destination Marketing and Management, (International) Market Research, and International Hospitality and Tourism Management. I was nominated this year for a Teaching Excellence Award.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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Customer value creation really works? The mediating role of customer self-determination and role stressGong, T., Choi, J. N. & Murdy, S., May 2014.
Research output: Contribution to conference › Proceeding › peer-reviewOpen AccessFile122 Downloads (Pure)
Perceptions of visitor relationship marketing opportunities by destination marketers: an importance-performance analysisMurdy, S. & Pike, S., Oct 2012, In: Tourism Management. 33, 5, p. 1281–1285 5 p.
Research output: Contribution to journal › Article › peer-review
Prize: Other distinction