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Ronald Bradfield


  • United Kingdom

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Personal profile

Personal Statement

After completing my MBA at Strathclyde, I joined the Business School in 1992 intially as a Research Fellow and then as a Lecturer; prior to joining Strathclyde I worked in the UK, Canada and the USA in senior managment positions in MNCs.

I currently live in Abu Dhabi in the UAE, and manage the Business School's postgraduate programmes in the international centres in Abu Dhabi, Dubai, Oman and Bahrain; previous to relocating to the UAE I lived in Shanghai for 4 years and Singapore for 6 years, managing the Strathclyde programmes in S.E. Asia. Alongside my administrative responsibilities I also teach on the MBA programme, predominantly on the 'Strategy' module.

My research focus and interest is in the general area of strategy and scenario planning/thinking, in particular, the scenario development process and the cognitive processes, heuristics and biases which affect our thinking. I am also an experienced practitioner in scenario techniques, having undertaken a diverse range of scenario consultancy assignments in a wide range of countries with an array of public and private sector bodies and non-governmental agencies, including the World Bank and the World Economic Forum. 


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Projects 2014 2019

SPT: A Scientific Exploration of Scenario Planning & Thinking

Crawford, M. M., Wright, G. & Bradfield, R.


Project: Research - StudentshipDissertation project

Research Output 2002 2017

The future as "business unusual": a call for scenario planning

Bradfield, R., 14 Mar 2017, The Banking Sector in Oman: Strategic Issues, Challenges and Scenarios. Al Ghassani, A. M., Al Lawati, A. M. & S., A. (eds.). Muscat, Oman, p. 139-153 15 p.

Research output: Chapter in Book/Report/Conference proceedingChapter

Scenario planning
9 Citations (Scopus)
Open Access
causal analysis