Projects per year
After completing my MBA at Strathclyde, I joined the Business School in 1992 intially as a Research Fellow and then as a Lecturer; prior to joining Strathclyde I worked in the UK, Canada and the USA in senior managment positions in MNCs.
I currently live in Abu Dhabi in the UAE, and manage the Business School's postgraduate programmes in the international centres in Abu Dhabi, Dubai, Oman and Bahrain; previous to relocating to the UAE I lived in Shanghai for 4 years and Singapore for 6 years, managing the Strathclyde programmes in S.E. Asia. Alongside my administrative responsibilities I also teach on the MBA programme, predominantly on the 'Strategy' module.
My research focus and interest is in the general area of strategy and scenario planning/thinking, in particular, the scenario development process and the cognitive processes, heuristics and biases which affect our thinking. I am also an experienced practitioner in scenario techniques, having undertaken a diverse range of scenario consultancy assignments in a wide range of countries with an array of public and private sector bodies and non-governmental agencies, including the World Bank and the World Economic Forum.
Bradfield, R., 14 Mar 2017, The Banking Sector in Oman: Strategic Issues, Challenges and Scenarios. Al Ghassani, A. M., Al Lawati, A. M. & S., A. (eds.). Muscat, Oman, p. 139-153 15 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
The critical role of history in scenario thinking: augmenting causal analysis within the intuitive logics scenario development methodologyBradfield, R., Derbyshire, J. & Wright, G., 1 Mar 2016, In: Futures. 77, p. 56-66 11 p.
Research output: Contribution to journal › Article › peer-reviewOpen AccessFile19 Citations (Scopus)45 Downloads (Pure)