20022017
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Personal profile

Personal Statement

I am a member of the Consumption, Markets and Society research group within the Department of Marketing, a vibrant group of researchers with the ambition to further understanding of contemporary consumption and its tensions and consequences. I draw on a range of social theories around notions of consumption practices, celebrity brands, community, identity work and consumption spaces to further understanding of marketing practices. Research leadership is clearly expressed through my ability to lead projects on a range of consumption topics to publication to enhance understanding of consumption practices.  Such projects have more recently included research around the notions of celebrity branding and celebrity culture, the disciplinary potential of critical marketing, vintage consumption, car consumption and practices of 'debadging', culinary consumption, dance (salsa magic), global football brands and consuming gardens. Current work includes: Paul Hewer, Kathy Hamilton and Ali Jafari a Sage Library Series Four Volume set entitled New Directions in Consumer Research (2015).  I was the co-editor of the Journal of Marketing Management, a premier international journal in the marketing field which seeks to publish work at the forefront of marketing theory and practice (2010-2016).  Recent book chapters which highlight my current research thinking and focus include: Paul Hewer 'Fraught contexts and mediated culinary practices: ontological practices and politics' (2016) in Benedetta Cappellini, David Marshall and Elizabeth Parsons (eds) The Practice of the Meal: Food, Families and the market place (Routledge); Paul Hewer 'Thinking Waste Sociologically' in Karin Ekstrom Waste Management and Sustainable Consumption: Reflections on consumer waste' (Routledge). And:  Paul Hewer, Martin Gannon & Renzo Cordina (2016) "Discordant fandom and global football brands: 'let the people sing'" Journal of Consumer Culture (forthcoming). I am keen to hear from prospective PhD students in the areas of consumer culture theory and consumption, markets and culture, especially those looking to employ an ethnographic/visual lens on their research.

 

Education/Academic qualification

Doctor of Philosophy, University of York

Master of Social Science, University of York

Bachelor of Social Science, University of Leeds

Keywords

  • Consumption
  • Consumer Culture Theory
  • Celebrity Culture
  • Critical Marketing

Fingerprint Dive into the research topics where Paul Hewer is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Projects 2010 2016

Scottish ESRC Doctoral Training Centre DTG 2011 | Logan, Ashleigh

Hamilton, K., Hamilton, K., Hewer, P., Wagner, B. & Logan, A.

ESRC (Economic and Social Research Council)

1/10/122/06/16

Project: Research Studentship - Internally AllocatedResearch Studentship (Internally Allocated)

STRATHCLYDE - ESRC STANDARD RESEARCH TRANSITION STANDARD QUOTA DTG | Higgins, Leighanne

Hamilton, K., Hewer, P. & Higgins, L.

ESRC (Economic and Social Research Council)

1/10/1024/09/14

Project: Research Studentship - Internally AllocatedResearch Studentship (Internally Allocated)

Research Output 2002 2017

4 Citations (Scopus)

Discordant fandom and global football brands: 'let the people sing'

Hewer, P., Gannon, M. & Cordina, R., 1 Nov 2017, In : Journal of Consumer Culture. 17, 3, p. 600-619 20 p.

Research output: Contribution to journalArticle

Open Access
File
Football
Toes
Drama
Ceremonial Behavior
Politics

Fraught contexts and mediated culinary practices: ontological practices and politics

Hewer, P., 5 Apr 2016, The Practice of the Meal: Food, Families and the Market Place . Cappellini, B., Marshall, D. & E. P. (eds.). Abingdon, Oxford, p. 123-133 11 p. (Routledge Interpretive Marketing Research).

Research output: Chapter in Book/Report/Conference proceedingChapter

Open Access
File

Thesis

Consuming Kate : unpacking the feminine ideologies surrounding the celebrity princess brand

Author: Logan, A., 1 Oct 2015

Supervisor: Hamilton, K. (Supervisor) & Hewer, P. (Supervisor)

Student thesis: Doctoral Thesis

Exploring the meanings of alternative consumption spaces : a visual analysis of the Barras marketplace

Author: Cydzik, A., 1 Jan 2013

Supervisor: Hewer, P. (Supervisor) & (Supervisor)

Student thesis: Master's Thesis

Activities 2006 2017

Consumer Culture Theory conference

Ashleigh Logan-McFarlane (Participant), Kathy Hamilton (Participant), Paul Hewer (Participant)
Jul 2017

Activity: Participating in or organising an event typesParticipation in conference

John Schouten

Paul Hewer (Host)
12 May 2015

Activity: Hosting a visitor typesHosting an academic visitor