• United Kingdom

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Personal profile

Personal Statement

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation in fast moving consumer goods. I currently teach across a number of undergraduate and postgraduate classes, and contribute to the department's 'Business  innovation & networks' research stream. 

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD and MSc in Supply Chain & Operations management from the University of Strathclyde. 

Research Interests

Coming from a marketing and operations background, my research interests surround supply chain management. I am particularly interested in sustainability and innovation and the maximisation of competitiveness throughout the supply chain, with a focus on fast moving consumer goods. More recently, I have been exploring topics of circularity in UK agri-food. 

Teaching Interests

I have covered a broad range of marketing topics throughout my teaching career, including introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. This year I am class co-ordinator for Supply Chain Digitalisation, as well as teaching Marketing Research in a Digital Age and Managing Integrated Marketing Communications. I am also involved in Marketing Works and dissertation supervision at undergraduate and postgraduate levels. 

External positions


18 Aug 201819 Aug 2019

Fingerprint Dive into the research topics where Natalie Mcdougall is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

  • 3 Similar Profiles
Natural resources Engineering & Materials Science
Sustainable development Engineering & Materials Science
Resource-based view Business & Economics
Environmental technology Engineering & Materials Science
Sustainability Business & Economics
Resource-based Business & Economics
Supply chain management Business & Economics
Industry Engineering & Materials Science

Research Output 2015 2019

  • 3 Paper
  • 1 Conference contribution book
  • 1 Article

An empirical explanation of the natural-resource-based view of the firm

McDougall, N., Wagner, B. & MacBryde, J., 28 May 2019, In : Production Planning and Control. 30, 16, p. 1366-1382 17 p.

Research output: Contribution to journalArticle

Natural resources
Sustainable development
Environmental technology
Open Access
Closed-loop supply chain
Environmental sustainability
Natural resources
Supply chain management


IPSERA Bursary Winner

Natalie Mcdougall (Recipient), 29 Mar 2015

Prize: Prize (including medals and awards)

Activities 2016 2016

  • 1 Participation in workshop, seminar, course


Natalie Mcdougall (Participant)
20 Jun 2016

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course