Research Output per year
I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation in fast moving consumer goods. I currently teach across a number of undergraduate and postgraduate classes, and contribute to the department's 'Business innovation & networks' research stream.
I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD and MSc in Supply Chain & Operations management from the University of Strathclyde.
Coming from a marketing and operations background, my research interests surround supply chain management. I am particularly interested in sustainability and innovation and the maximisation of competitiveness throughout the supply chain, with a focus on fast moving consumer goods. More recently, I have been exploring topics of circularity in UK agri-food.
I have covered a broad range of marketing topics throughout my teaching career, including introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. This year I am class co-ordinator for Supply Chain Digitalisation, as well as teaching Marketing Research in a Digital Age and Managing Integrated Marketing Communications. I am also involved in Marketing Works and dissertation supervision at undergraduate and postgraduate levels.
Lecturer , GLASGOW CALEDONIAN UNIVERSITY18 Aug 2018 → 19 Aug 2019
Research output: Contribution to journal › Article
A natural-resource-based approach to closed-loop supply chain management: competitive environmental sustainability in the fashion sectorMcdougall, N., 26 Nov 2018. 16 p.
Research output: Contribution to conference › Paper
Explicating natural-resource-based view capabilities : a dynamic framework for innovative sustainable supply chain management in UK agri-foodAuthor: Mcdougall, N., 16 May 2018
Student thesis: Doctoral Thesis
Activities per year