Natalie Mcdougall

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes.

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations Management from the University of Strathclyde. 

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am the recipient of two EPSRC Interact grants, focused on topics of innovation and digitalisation, and I am currently working on projects related to circularity and localisation. 

I actively engage with industry throughout my research, with a particular emphasis on the food chain. I have also worked with policy makers, contributing to efforts to drive initiatives for circular strategies in Scottish & EU operations. Much of my research aligns with Sustainable Development Goals. 

I am Deputy Director of Post-Gradute Teaching for the Deparment of Marketing and class co-ordinator of several classes:  Academic Skills (BF111); Supply Chain Digitalisation (MK817); Consumer Behaviour (MK820); Strategic Marketing Management (MK970). I am the Marketing Lead for the Business School's Breaking Barriers class, which collaborates with Scottish Power & STV to deliver teaching and work experience to young adults with Autism Spectrum Disorder. I supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my teaching I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative', 'Most Enthusisastic' and 'Going the Extra Mile' in the University of Strathclyde Teaching Excellence Awards.