Natalie Mcdougall

I joined the department as lecturer in 2019. My research interests surround supply chain management with a focus on sustainability, competitiveness and innovation. I currently teach across a number of undergraduate and postgraduate classes.

I have presented my research internationally and published in high ranking journals, including Journal of Business Research, Supply Chain Management: an International Journal and Production Planning and Control.

I previously worked as a lecturer in Fashion Marketing at Glasgow Caledonian Univeristy, and have held both teaching and research roles at the University of Strathclyde. I obtained both my PhD in Marketing and MSc in Supply Chain & Operations management from the University of Strathclyde. 

Coming from a marketing and operations background, my research interests surround competitiveness, sustainability and innovation in a supply chain context. I am currently exploring topics of circularity, disruption, resilience and digitalisation. I actively engage with industry throughout my research, with a particular emphasis on the food chain. 

I supervise PhD students in topics relating to sustainability, digitalisation and circular operations. 

I am class co-ordinator for the faculty class Academic Skills (BF111) and the MSc classes Supply Chain Digitalisation (MK817), Consumer Behaviour (MK820) and Strategic Marketing Management (MK970). I also teach Marketing Research in a Digital Age (MK815) and supervise Marketing Works projects and dissertations at undergraduate and postgraduate levels.

Throughout my career I have taught a broad range of marketing topics, spanning introductory marketing, strategic marketing, consumer behaviour, communications and international marketing. I prioritse a research led approach and welcome industry engagement. I have been nominated as 'Most Innovative' in the University of Strathclyde Teaching Awards.