Mijka Ghorbani

Ms, MSc, MA, BA

Personal profile

Personal Statement

I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.  

I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019. 

I work part-time as a junior consultant at a marketing and advertising agency in Germany.

Research Interests

Branding; Consumer-Brand Relationships; Digital Marketing 

Education/Academic qualification

Master in Science, Management with Marketing, Edinburgh Napier University

Sept 2018Aug 2019

Award Date: 30 Sept 2019

Master of Arts, Strategic Marketing Management, International School of Management, University of Applied Sciences

Sept 2017Aug 2019

Award Date: 10 Jul 2019

Bachelor of Arts, Communications and Marketing, International School of Management, University of Applied Sciences

Sept 2014Aug 2017

Award Date: 27 Oct 2017


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