Research output per year
Research output per year
I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.
I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019.
I work part-time as a junior consultant at a marketing and advertising agency in Germany.
Branding; Consumer-Brand Relationships; Digital Marketing
Master in Science, Edinburgh Napier University
Sep 2018 → Aug 2019
Award Date: 30 Sep 2019
Master of Arts, International School of Management, University of Applied Sciences
Sep 2017 → Aug 2019
Award Date: 10 Jul 2019
Bachelor of Arts, International School of Management, University of Applied Sciences
Sep 2014 → Aug 2017
Award Date: 27 Oct 2017
Research output: Contribution to journal › Review article › peer-review