Projects per year
I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.
I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019.
I work part-time as a junior consultant at a marketing and advertising agency in Germany.
Branding; Consumer-Brand Relationships; Digital Marketing
Master in Science, Management with Marketing, Edinburgh Napier University
Sept 2018 → Aug 2019
Award Date: 30 Sept 2019
Master of Arts, Strategic Marketing Management, International School of Management, University of Applied Sciences
Sept 2017 → Aug 2019
Award Date: 10 Jul 2019
Bachelor of Arts, Communications and Marketing, International School of Management, University of Applied Sciences
Sept 2014 → Aug 2017
Award Date: 27 Oct 2017
- 1 Similar Profiles
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 Jul 2023.
Research output: Contribution to conference › Abstract › peer-review
How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated contentGhorbani, M., Tonner, A. & Tsougkou, E., 26 May 2023. 10 p.
Research output: Contribution to conference › Paper › peer-review
Mijka Ghorbani (Participant)2023
Activity: Participating in or organising an event types › Participation in workshop, seminar, course