Projects per year
Personal profile
Personal Statement
I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.
I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019.
I work part-time as a junior consultant at a marketing and advertising agency in Germany.
Research Interests
Branding; Consumer-Brand Relationships; Digital Marketing
Education/Academic qualification
Master in Science, Management with Marketing, Edinburgh Napier University
Sept 2018 → Aug 2019
Award Date: 30 Sept 2019
Master of Arts, Strategic Marketing Management, International School of Management, University of Applied Sciences
Sept 2017 → Aug 2019
Award Date: 10 Jul 2019
Bachelor of Arts, Communications and Marketing, International School of Management, University of Applied Sciences
Sept 2014 → Aug 2017
Award Date: 27 Oct 2017
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Projects
- 1 Active
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The digital brand personality assemblage – a netnographic exploration across platforms
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 Jul 2023.Research output: Contribution to conference › Abstract › peer-review
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How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated content
Ghorbani, M., Tonner, A. & Tsougkou, E., 26 May 2023. 10 p.Research output: Contribution to conference › Paper › peer-review
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Journal of Consumer Behaviour (Journal)
Mijka Ghorbani (Peer reviewer)
Nov 2023Activity: Publication peer-review and editorial work types › Journal peer review
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Research Methods e-Festival 2023 organised by National Centre of Research Methods
Mijka Ghorbani (Participant)
2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course