Research output per year
Research output per year
Personal profile
Personal Statement
I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.
I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019.
I work part-time as a junior consultant at a marketing and advertising agency in Germany.
Research Interests
Branding; Consumer-Brand Relationships; Digital Marketing
Education/Academic qualification
Master in Science, Edinburgh Napier University
Sep 2018 → Aug 2019
Award Date: 30 Sep 2019
Master of Arts, International School of Management, University of Applied Sciences
Sep 2017 → Aug 2019
Award Date: 10 Jul 2019
Bachelor of Arts, International School of Management, University of Applied Sciences
Sep 2014 → Aug 2017
Award Date: 27 Oct 2017
Fingerprint
Dive into the research topics where Mijka Ghorbani is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Research output
- 1 Review article
-
Consumers' brand personality perceptions in a digital world: a systematic literature review and research agenda
Ghorbani, M., Karampela, M. & Tonner, A., 12 Feb 2022, (E-pub ahead of print) In: International Journal of Consumer Studies. 32 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile15 Downloads (Pure)