Projects per year
Personal profile
Personal Statement
I am currently undertaking doctoral research at the Department of Marketing, since March 2020. My PhD explores consumers’ brand personality perceptions in digital contexts.
I obtained a double degree including a Master of Science in Management with Marketing from Edinburgh Napier University (UK) and a Master of Arts in Strategic Marketing Management from International School of Management Dortmund (Germany) in 2019.
I am a part-time student, working as a junior consultant at a marketing and advertising agency in Germany.
Research Interests
Branding; Consumer-Brand Relationships; Digital Marketing
Education/Academic qualification
Master in Science, Management with Marketing, Edinburgh Napier University
Sept 2018 → Aug 2019
Award Date: 30 Sept 2019
Master of Arts, Strategic Marketing Management, International School of Management, University of Applied Sciences
Sept 2017 → Aug 2019
Award Date: 10 Jul 2019
Bachelor of Arts, Communications and Marketing, International School of Management, University of Applied Sciences
Sept 2014 → Aug 2017
Award Date: 27 Oct 2017
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Projects
- 1 Active
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Digital Brand Personality
Ghorbani, M. (Researcher), Tonner, A. (Academic) & Tsougkou, E. (Academic)
1/10/21 → …
Project: Research
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Exploring the role of packaging in the formation of brand images: a mixed methods investigation of consumer perspectives
Ghorbani, M. & Westermann, A., 29 Oct 2024, (E-pub ahead of print) In: Journal of Product and Brand Management . 17 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile9 Downloads (Pure) -
Constructing and comparing digital brand personality profiles across channels: a multi-method investigation
Ghorbani, M., Tonner, A. & Tsougkou, E., 22 Apr 2024.Research output: Contribution to conference › Abstract › peer-review
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Journal of Consumer Behaviour (Journal)
Ghorbani, M. (Peer reviewer)
Nov 2023Activity: Publication peer-review and editorial work types › Journal peer review
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Research Methods e-Festival 2023 organised by National Centre of Research Methods
Ghorbani, M. (Participant)
2023Activity: Participating in or organising an event types › Participation in workshop, seminar, course