Michelle Fisher

International business consultant with 20+ years senior experience spanning multiple geographies. Expert level experience in internationalisation strategy development and execution. Overseas market development and knowledge exchange specialist. Extensive global partner network (education sector). Consultancy sector professional. Executive board level. Scottish, UK and Indian governmental policy development and deployment.

Teaching Associate, University of Strathclyde, Business School (2017-Present).

Director of PG, Marketing, University of Strathclyde, Business School (2020-2021)

Direct Professional Marketing Experience

• Development and execution of internationalisation strategy for the Scottish, UK and Indian governments including direct engagement and management of multiple stakeholders groups
• Developed and executed private and academic sector marketing campaigns in multiple international markets on behalf of UK based clients (specifically in India, China, Pakistan, Japan and the Philippines)
• Designed policies, strategy and operational plans for the Education Sector in Scotland and the wider UK context in line with Home Office changes.
• Degree Qualified in Design - dissertation topic: Japanese Packaging, incorporating the principals of Marketing and the buying cycle of consumers as a comparative study to western cultures
• MSc in International Management incorporated Marketing, innovation, creativity and entrepreneurship with the dissertation topic: Exploratory research study on immigration for Tier 4 Sponsors in Scotland.
• Supported and developed external partnership development and market entry for Chinese, Indian and Russian partners.
• Hands-on coaching and development of overseas staff: including designing and delivering training plans and supporting self directed study and regulatory compliance requirements as Director of Market Development for an international technology business
• Senior bid management experience (Scottish Government, British Council and Technical Education boards)