• United Kingdom

20082019
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Personal profile

Personal Statement

Currently a Teaching Fellow for the Marketing Department whereby I teach on the undergraduate and post graduate programmes.  I also teach Marketing Management, Brand Management and 'The Project Seminar' for the MBA Programme. Formerly taught SAE (Strategy, analysis and evaluation) for the MBA Programme.

For three and half years, I was the Academic Director, MBA Programme for SE Asia which was concluded March 1, 2014.

 

Nominated for 'the best lecture at University of Strathclyde', May 2014

Awarded best lecturer in the Business Faculty, May 2013

 

Research Interests

Research interests include:  Sales Management, Branding, Loyalty within B2B Environments

Expertise & Capabilities

Expertise is within the Sales Management and Branding fields of study and applications to industry

Academic / Professional qualifications

Phd  The University of Strathclyde, 2008

MBA  The University of Calgary, 1998

BA     The University of Western Ontario, 1980

 

Professional Qualifications:

Certified Mediator and Arbitrator  1988 - ongoing

 

Education/Academic qualification

Doctor of Philosophy, University of Strathclyde

Master of Business Administration, University of Calgary

Fingerprint Dive into the research topics where Michael Marck is active. These topic labels come from the works of this person. Together they form a unique fingerprint.

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Network Recent external collaboration on country level. Dive into details by clicking on the dots.

Research Output 2008 2019

  • 8 Conference contribution book
  • 7 Paper

How storytelling impacts branding for craft beer

Marck, M., Gordon, T., Ennis, S. & Radon, A., 2 Dec 2019, Winds of Change: Proceedings of ANZMAC 2019. Wellington, NZ, 4 p.

Research output: Chapter in Book/Report/Conference proceedingConference contribution book

Open Access
File
Branding
Storytelling
Brand equity
Millennials
Consumer perceptions

Vape Shops: boom, bust or cloudy future?

Marck, M. & Ennis, S., 3 Dec 2018.

Research output: Contribution to conferencePaper

Retail strategy
Retail
Cigarettes
Smoking
Canada

Thesis

Understanding tourists' holiday destination choices through the construct of perceived value

Author: Jailobaev, T., 1 Jan 2016

Supervisor: Gounaris, S. (Supervisor) & Marck, M. (Supervisor)

Student thesis: Doctoral Thesis

Prizes

Appreciation and Performance Award

Michael Marck (Recipient), 15 Mar 2019

Prize: Prize (including medals and awards)

Taiwan
Students

Teaching Excellence Awards (TEA)

Michael Marck (Recipient), 1 May 2008

Prize: Prize (including medals and awards)

Teaching

Activities 2008 2016

  • 1 Participation in workshop, seminar, course
  • 1 Examination
  • 1 Types of Public engagement and outreach - Media article or participation

External Examiner

Michael Marck (Examiner)
1 Apr 2016 → …

Activity: Examination typesExamination

International Student Recruitment Event

Michael Marck (Participant)
8 Jan 201613 Feb 2019

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course