Michael Marck

Dr

  • United Kingdom

20082019

Research output per year

If you made any changes in Pure these will be visible here soon.

Personal profile

Personal Statement

Currently a Teaching Fellow for the Marketing Department whereby I teach on the undergraduate and post graduate programmes.  I also teach Marketing Management, Brand Management and 'The Project Seminar' for the MBA Programme. Formerly taught SAE (Strategy, analysis and evaluation) for the MBA Programme.

For three and half years, I was the Academic Director, MBA Programme for SE Asia which was concluded March 1, 2014.

 

Nominated for 'the best lecture at University of Strathclyde', May 2014

Awarded best lecturer in the Business Faculty, May 2013

 

Research Interests

Research interests include:  Sales Management, Branding, Loyalty within B2B Environments

Expertise & Capabilities

Expertise is within the Sales Management and Branding fields of study and applications to industry

Academic / Professional qualifications

Phd  The University of Strathclyde, 2008

MBA  The University of Calgary, 1998

BA     The University of Western Ontario, 1980

 

Professional Qualifications:

Certified Mediator and Arbitrator  1988 - ongoing

 

Education/Academic qualification

Doctor of Philosophy, University of Strathclyde

Award Date: 1 Jan 2008

Master of Business Administration, University of Calgary

Award Date: 1 Jan 1998

Fingerprint

Dive into the research topics where Michael Marck is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 4 Similar Profiles

Network

Recent external collaboration on country level. Dive into details by clicking on the dots.
  • How storytelling impacts branding for craft beer

    Marck, M., Gordon, T., Ennis, S. & Radon, A., 2 Dec 2019, Winds of Change: Proceedings of ANZMAC 2019. Wellington, NZ, 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution book

    Open Access
    File
    100 Downloads (Pure)
  • Social sponsorships in sport: context and potential

    Ennis, S., Marck, M., Paul, C. & Radon, A., 2 Dec 2019, ANZMAC 2019 : Winds of Change: Conference Proceedings. Richard, J. E. & Kadirov, D. (eds.). Wellington, NZ, p. 891-894 4 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution book

    Open Access
    File
    13 Downloads (Pure)
If you made any changes in Pure these will be visible here soon.