Projects per year
I joined Strathclyde in 2004 after some years in London.
I have two main themes in my research activity. The first of these concerns the relationships between organisations and consumers and how they learn about each other as these relationships are initiated, developed and maintained - but also how and why they end. These are issues that concern all of us. It is far more likely than not that you will be transferring vast amounts of personal information to private enterprises via your 'loyalty cards' and/or your social media activities. A recent focus in my research has been to try and draw connections between concepts and theory in relationally based marketing and elements of human resource management - to better comprehend the humans in these relationships inside and outside the organisation.
The second theme is research into the who, what, how and why of business education with a particular focus on marketing. I recently completed a nationwide project with the support of the Higher Education Academy on current undergraduate teaching provision at British universities.
If my name is familiar to you, it is most likely as one of the names from the cover of our best-selling textbook - 'Marketing: An Introduction'. The third edition of this will appear in Spring 2015.
I am the class leader for MK111: Introduction to Marketing. This is the introductory class in marketing taken by a very high proportion of students in their first year at Strathclyde Business School. Given the size of the class, about one in eight of all undergraduate students at the institution are either in that class or have been in previous years.
I also make teaching contributions on more specialised subjects - especially digital marketing and social media - on both undergraduate and postgraduate classes.
Expertise & Capabilities
Digital and social media marketing
Customer relationship management is an area of growing interest to many organisations. I have - through projects with a number of firms large and small - gained insight into the possibilities and pitfalls of loyalty schemes, the use and abuse of social media and critical firm-customer interactions.
Doctor of Philosophy, Nottingham Trent University
Award Date: 1 Jan 2001
Master of Science, University of Newcastle
Award Date: 1 Jan 1996
Bachelor of Science, University of Newcastle
Award Date: 1 Jan 1995
Harker, M., Wilson, J., Murdy, S., Evanschitzky, H. & Stringfellow, L., 29 May 2018. 6 p.
Research output: Contribution to conference › Paper › peer-review