Michael John Harker, PhD


  • United Kingdom

Accepting PhD Students

Personal profile

Personal Statement

I joined Strathclyde in 2004 after some years in London.

I have two main themes in my research activity. The first of these concerns the relationships between organisations and consumers and how they learn about each other as these relationships are initiated, developed and maintained - but also how and why they end. These are issues that concern all of us. It is far more likely than not that you will be transferring vast amounts of personal information to private enterprises via your 'loyalty cards' and/or your social media activities. A recent focus in my research has been to try and draw connections between concepts and theory in relationally based marketing and elements of human resource management - to better comprehend the humans in these relationships inside and outside the organisation.

The second theme is research into the who, what, how and why of business education with a particular focus on marketing. I recently completed a nationwide project with the support of the Higher Education Academy on current undergraduate teaching provision at British universities.

If my name is familiar to you, it is most likely as one of the names from the cover of our best-selling textbook - 'Marketing: An Introduction'. The third edition of this will appear in Spring 2015.

Teaching Interests

I am the class leader for MK111: Introduction to Marketing. This is the introductory class in marketing taken by a very high proportion of students in their first year at Strathclyde Business School. Given the size of the class, about one in eight of all undergraduate students at the institution are either in that class or have been in previous years.

I also make teaching contributions on more specialised subjects - especially digital marketing and social media - on both undergraduate and postgraduate classes.

Expertise & Capabilities

Loyalty schemes

Relationship management

Digital and social media marketing

Curriculum design


Industrial Relevance

Customer relationship management is an area of growing interest to many organisations. I have - through projects with a number of firms large and small - gained insight into the possibilities and pitfalls of loyalty schemes, the use and abuse of social media and critical firm-customer interactions.


Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 4 - Quality Education

Education/Academic qualification

Doctor of Philosophy, Relationship Marketing: The Customer Perspective, Nottingham Trent University

Award Date: 1 Jan 2001

Master of Science, University of Newcastle

Award Date: 1 Jan 1996

Bachelor of Science, University of Newcastle

Award Date: 1 Jan 1995


Dive into the research topics where Michael John Harker is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles
  • The marketing curriculum

    Harker, M. J. & Paddison, A., 1 Nov 2021, Teaching Marketing. Brennan, R. & Vos, L. (eds.). Cheltenham, p. 75-102 28 p. (Elgar Guides to Teaching).

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • Signature Pedagogies in marketing

    Paddison, A., Harker, M., Gill-Simmen, L. & Kelley, N., 2 Jul 2019.

    Research output: Contribution to conferencePaperpeer-review